article thumbnail

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

article thumbnail

Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. com For advertising and sponsorship opportunities, please contact info@thinkers360.com Highlighted Content : 33.

Video 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

This should come as no surprise, given the amount of data that is available today. . The challenge for businesses is finding ways to make use of all this data to drive innovation. They can also have all the primary sales data in the google data studio that integrates the sales happening on Amazon.

Data 118
article thumbnail

What Is Programmatic Job Advertising?

ExactHire - Innovation

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

article thumbnail

Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

The big upcoming leaps come from research into how machines can emulate the human thought process. In recent years, big data and deep learning algorithms, and the ability to spread processing power across thousands of computers in the cloud, is making this process more and more effective. Machine Learning.

article thumbnail

Exponential Growth: the technological evolution dictating new business models

mjvinnovation

These consumers love, advertise and are able to spend days in kilometer-long lines to be the first to buy the new iPhone. The point of all this is that algorithms, Big Data and machine learning are the future and it’s time to embark on that move. Think of the number of people who are fans of Apple.

article thumbnail

How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

There’s nothing more wasteful than having an Innovation Outpost reporting on disruption heading for the company’s core business (autonomous vehicles, machine learning, Virtual Reality, Cloud, Internet of Things, et al.) when no one at headquarters wants to listen.