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Swipe Up: How Social Commerce is Changing an Industry

Brunner

If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Facebook’s advertising platform is the main driver for their social commerce business. Enables online retailers to reach new markets and audiences with targeted advertising.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Given the many hurdles small businesses face, designing tools and services to help them succeed has been an immensely rewarding experience. Does it matter if your study participants are from B2B vs. B2C companies? Art / design (e.g., advertising, marketing, journalism, PR). What about online vs. offline businesses?

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