User Research With Small Business Owners: Best Practices and Considerations
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? We’ve found this option can be especially motivating for engaging in user research. This isn’t a bad thing. In fact, in many situations it’s a wonderful surprise that can lead a an engaging, insightful conversation. and revenue. Interviewing.
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