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Swipe Up: How Social Commerce is Changing an Industry

Brunner

If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Facebook’s advertising platform is the main driver for their social commerce business. Enables online retailers to reach new markets and audiences with targeted advertising.

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150+ Tools to Easily and Quickly Test Your Business Model

The BMI Lab Blog

If you prefer to engage in a conversation with your visitors, Landbot is the tool you are looking for. If your MVP is a B2C product/service, it can make sense to use local or global influencers to target the audience you need: Hypr (expensive) is an extensive platform that offers broad influencer marketing support.

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From product to business model innovation: TICK, the laundry on demand service from Migros.

The BMI Lab Blog

But Mibelle Group quickly understood that they needed to tackle this challenge, so they allocated some resources and started a business model innovation process with a clear goal: to engage with end-customers to actively prevent declining sales. The customer acceptance of the service was highly positive, and TICK has been growing ever since.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? We’ve found this option can be especially motivating for engaging in user research. In fact, in many situations it’s a wonderful surprise that can lead a an engaging, insightful conversation. advertising, marketing, journalism, PR). and revenue.

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