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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

One Hard Trend future certainty that marketing professionals can bank on is that no matter how old an individual is, they utilize and will continue to utilize digital technology. The favorability of this is due to the fact that buyers of all ages are becoming more independent, wanting to discover the products and services they purchase.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? billion in 2020 to $45.38

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Reviving Your Dying Business

The Human Factor

Perhaps you’re not getting customers any more due to a tarnished reputation or perhaps you’re having serious cashflow problems or maybe you’re clinging onto a dying trade. You may be able to make use of all-in-one software and bulk insurance schemes rather than relying on multiple suppliers, helping to save costs and simplify things.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

There’s quite a bit of variation in terms of business environment, priorities, strategies and other factors across different types of businesses. This strategy usually does the trick in placing the research participant in expert mode and researchers as the student. management consulting, business strategy). Legal services (e.g.,

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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

method could work for your team, click here to book a free strategy video call , or if you prefer email click here to contact him directly. If you want to talk with Nick Skillicorn (founder of Improvides Innovation Consulting and creator of the L.I.V.E. method) about how the L.I.V.E. ———-. ———-.

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