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Monetizing Big Data in Next-Generation Mobility

Corporate Innovation

In my book and previous posts I build a broad case for the importance of big data and AI in next-generation mobility , and provide several examples of data that is being collected, or can be collected, in a variety of transportation and logistics situations. The Value Added By Big Data and AI.

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Microsoft and Linked-In – Same Song, Different Key

Adam Hartung

And LInked-in still receives 2/3 of its revenue from recruiting ads (the balance is almost wholly subscription fees,) unable to find a wider advertiser base to support growth. But the world changed. Users will be thrilled to have their personal information analyzed by Microsoft big data tools, then sold to advertisers and recruiters.

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