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Unit Economics: How to Calculate CAC & LTV – It Depends

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The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) An Unhelpful way of calculating CAC : total spent on marketing in period / number of new customers in this period. High retention . (47:30)

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Unit Economics: How to Calculate CAC & LTV – It Depends – Podcast Transcript

IM Insights

So I run the , the university startup incubator there and I also teach in the entrepreneurship center. I go through a number of case studies where we look at the businesses in one of these elements and how they are either doing well or not doing well. I’m now helping a large nonprofit build a community health incubator.

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