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50+ Business Cases on Innovation & Entrepreneurship

Open Innovation EU

During a course we developed at Avans University this winter, we asked students to gather relevant business cases on innovation and entrepreneurship in order to analyse them and prepare discussions around organization design. Lean production – Jaguar | Jaguar case studies and information | Business Case Studies.

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Radical Product Thinking with Radhika Dutt

Rmukesh Gupta

She also shares the story of Lijjat Pappad and a few other case studies that explain her thinking, with respect to Radical Product Thinking. She also teaches entrepreneurship and innovation at Northeastern’s D’Amore McKim School of Business.

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Testing New Business Ideas: Learnings from OWLET [Part 1]

Strategyzer Innovation

Success in innovation and entrepreneurship is based on solid testing. So, within the first couple of minutes, the Owlet case study already resonates two convictions of ours: Don’t fall in love with your initial idea Innovation is a constant iteration between design and testing, enabled by a solid testing process.

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Unit Economics: How to Calculate CAC & LTV – It Depends

IM Insights

The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) An Unhelpful way of calculating CAC : total spent on marketing in period / number of new customers in this period. price per unit .

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Why Do Entrepreneurs Keep Entering Highly Unprofitable Industries?

Michael Roberto

We use the framework to try to explain the level of profitability in these markets. Don't they understand how hard it is to make money in these markets?" For me, three factors explain the continued entry into unprofitable markets. Of course, one examine barriers to entry quite closely. What a terrific question!

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The Founder, Innovation On Film

Gregg Fraley

This is the perfect launch pad to talk about having dots to connect, that is, market knowledge. Here’s that specific clip: The sequence of events that describe the McDonald’s brothers story is a case study in American entrepreneurship. Kroc’s background enabled him to see a larger potential.

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Book Summary: The Growth Gears

Rmukesh Gupta

The quality of your growth strategy will be dependent upon the quality of your market insight. Market (existing or new): Your target customer and how you will sell to them. Tactics: Answers to the following questions would help defining the actual play in the market. How do we want to be perceived? What do we stand for?