IdeaScale
JANUARY 12, 2022
Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets.
IdeaScale
APRIL 20, 2021
Marketing and Communications Leader Hartmut Freund and Knowledge Management Team Lead Thorsten Hoppart formed the idea management team to roll out the innovation plan globally. Freund’s strong background in marketing and communications, plus Hoppart’s networking abilities, are a large part of their success.
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Idea to Value
APRIL 12, 2022
What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.
IdeaScale
MARCH 22, 2017
They launched a full internal multi-channel marketing strategy. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. But that was just to invite people to participate.
Destination Innovation
MARCH 27, 2017
Here are three: Two young men, Paul Gaye and Steve Reeves, wanted to get jobs in London advertising agencies but in a time of recession there were few opportunities and the boys had no experience. They are trying to get into advertising and I hear you are good at that.’ The result was twin boys, Steve and Paul. An Amazon.co.uk.
Brunner
AUGUST 10, 2022
The Pittsburgh-based marketing agency, Brunner (pronounced “Brew-ner”) has partnered with Roku to offer their clients access to Roku’s OneView , the ad platform built for TV streaming, to help performance marketer’s fuel growth through TV streaming ads. Brunner needed a marketing solution for a post-cookie advertising model.
IM Insights
MARCH 17, 2022
The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) An Unhelpful way of calculating CAC : total spent on marketing in period / number of new customers in this period. High retention . (47:30)
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