IdeaScale

JANUARY 12, 2022

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. To learn more about Xaxis, read our company case study. The Challenge.

Case Study 130

Case Study Study Technical Review Competition 130

Idea to Value

APRIL 12, 2022

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257

Strategy Strategy Technical Review Innovation 257

Brunner

AUGUST 10, 2022

The Pittsburgh-based marketing agency, Brunner (pronounced “Brew-ner”) has partnered with Roku to offer their clients access to Roku’s OneView , the ad platform built for TV streaming, to help performance marketer’s fuel growth through TV streaming ads. Republishing with permission. What makes Brunner special?

Case Study 40

Case Study Technical Review Marketing Innovation 40

Board of Innovation

JUNE 6, 2022

Innovation newsletters LAUNCH Ticker Twice a day, LAUNCH Ticker sends you Twitter-like short emails summarizing the biggest things going on in the tech world. Rather than waffle on, their easy-to-read articles get right to the point by telling you what’s driving, and in many cases, reinventing business success. Easy-peasy. Easy-peasy.

Technical Review 52

Technical Review Innovation Case Study Trends 52

IM Insights

MARCH 23, 2022

I was brought in to build a program in Rome that was themed around environmental tech. I go through a number of case studies where we look at the businesses in one of these elements and how they are either doing well or not doing well. I’m now helping a large nonprofit build a community health incubator. Speaker: 0.

How To 52

How To Case Study Marketing Underperforming Technical Team 52

Boxes and Arrows

FEBRUARY 18, 2014

The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). The company was composed of the founder, fresh from B-school; a technical lead also just out of school; a few engineers; and sales/marketing, which was already pitching to companies.

Technical Review 104

Technical Review Software Review Underperforming Technical Team LEAN 104