IdeaScale
JANUARY 12, 2022
Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. To learn more about Xaxis, read our company case study. The Challenge.
Idea to Value
APRIL 12, 2022
This idea quickly became popular in technology companies and areas like Silicon Valley where it was used as evidence of a need to launch first (even if you didn’t have a working product), spend big on marketing and get customers at any cost. Fast followers also need to be able to move at speed, get market feedback and iterate quickly.
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Board of Innovation
JUNE 6, 2022
Innovation newsletters LAUNCH Ticker Twice a day, LAUNCH Ticker sends you Twitter-like short emails summarizing the biggest things going on in the tech world. Rather than waffle on, their easy-to-read articles get right to the point by telling you what’s driving, and in many cases, reinventing business success. Easy-peasy. Easy-peasy.
Brunner
AUGUST 10, 2022
You can find technically skilled people who rest on their laurels anywhere, we strive to be better. Brunner needed a marketing solution for a post-cookie advertising model. This new approach empowered Brunner to evolve their performance marketing practice to meet this new advertising paradigm. Our clients deserve better.”.
Boxes and Arrows
FEBRUARY 18, 2014
The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). The company was composed of the founder, fresh from B-school; a technical lead also just out of school; a few engineers; and sales/marketing, which was already pitching to companies.
Boxes and Arrows
APRIL 9, 2009
Portable Research: Observing Users on the Go – Nate Bolt As technology becomes increasingly portable, mobile, and ubiquitous, new challenges to traditional ethnographic user research arise. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue. But do we love them?
IM Insights
MARCH 23, 2022
I was brought in to build a program in Rome that was themed around environmental tech. I go through a number of case studies where we look at the businesses in one of these elements and how they are either doing well or not doing well. And then on the other extreme , of course you have paid advertising and you have sales teams.
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