Advertising, Case Study, LEAN and Technical Review

First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

APRIL 12, 2022

This idea quickly became popular in technology companies and areas like Silicon Valley where it was used as evidence of a need to launch first (even if you didn’t have a working product), spend big on marketing and get customers at any cost. Fast followers also need to be able to move at speed, get market feedback and iterate quickly.

Strategy

Strategy Strategy Technical Review Innovation

We Don’t Research. We Build.

Boxes and Arrows

FEBRUARY 18, 2014

The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). The company was composed of the founder, fresh from B-school; a technical lead also just out of school; a few engineers; and sales/marketing, which was already pitching to companies.

Technical Review

Technical Review Software Review Underperforming Technical Team LEAN

Business Innovation Brief

First-Mover or Fast-Follower: Which is the right innovation strategy for you?

We Don’t Research. We Build.

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