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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

The result is the ‘Get in the Grove’ campaign, a set of videos featuring one of IUP’s most beloved campus features — its grove of towering, majestic oak trees — along with enthusiastic students engaged in all types of academic pursuits. Winning Silver at 37 th Annual Education Advertising Awards. More to come!

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Razors have undergone incremental innovations over time Source: The Hustle Incremental innovations may not make headlines, but they’re the steady pulses that keep businesses competitive and responsive to market demands. This revolves around novel ways of promoting products and engaging with customers.

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Do Good Ideas Come from Collaboration or Conflict?

KindlingApp

There will be collaboration, or there will be conflict. Caretakers, individuals who are ill or injured, or those of a less competitive cast are at a disadvantage at Amazon, and eventually get dismissed or leave of their own volition. Not every idea can be the best idea. The Amazon Approach: Whose Idea Is Best (or Worst)?

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Generative AI Use Cases and Benefits for Enterprises

Acuvate

Generative AI has the potential to reshape the workplace and the way businesses engage with customers. In the fiercely competitive landscape where the war for talent doesn’t seem to relent, these simplification and efficiency superpowers can set apart the celebrated employers from the rest. However, it’s easier said than done.

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

I learned that lesson when I was on the client side and first put competitive marketing agencies together on project teams. It becomes clear quickly if a partner isn’t engaging with the best intentions. Find engaging topics your brand can credibly address via social-first content.

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Do’s and Don’ts of Open Innovation

eZassi

The OI process is one that inspires and engages creative thinkers and transforms them into collaborators. Follow those same principles and engage outside collaborators by looking at the value of the information received rather than who contributed it. Engage Your Targets. Equalize the Playing Field.

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Rebranding Australia as an Entrepreneurial Nation

IdeaSpies

The Academy of Entrepreneurs launched a Corporate Challenge in collaboration with the Australian Trade and Investment Commission (Austrade) in response to the Australian Government Initiative to develop a stronger Nation Brand. The initiative is all about better positioning Australia to enhance our global competitiveness.