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Best Practices are Stupid

Stephen Shapiro

For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. Unfortunately, this innovation strategy is what many well-intentioned companies use in their quest to be more innovative.

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The Key to Effective Value Proposition Development

Taivara

The Key to Effective Value Proposition Development. If you have an immediate problem to solve, we’ve found that bringing a cross-functional team together to tackle the problem head-on yields positive results fast. This step is typically easier if you’ve developed a solution for a problem. Let's build together.

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We Don’t Research. We Build.

Boxes and Arrows

This produces a tension when we come to demonstrate our value to their companies, their products, and their vision. But self-education, the freelance “UX Team of One,” and Twitter conversations can’t really match the learning and practice potential of working with others, so I keep looking for full-time UX opportunities.

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IA Summit 09 - Day 1

Boxes and Arrows

Portable Research: Observing Users on the Go – Nate Bolt As technology becomes increasingly portable, mobile, and ubiquitous, new challenges to traditional ethnographic user research arise. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue.

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Brands In Memoriam 2012

CorporateIntel

Can you imagine a good reason to continue two separate editorial teams? Can you imagine the same editorial team producing two presumably different publications? Have you tried to sell display advertising lately for vertical online editorial products? I don’t think that’s the whole story. What went wrong?

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Finally, small businesses are accustomed to companies trying to sell them new offerings or get them to sign up for product pilots, and many have been scammed in signing up for “free” pilots or services that end up turning into a perpetual sales pitch. Does it matter if your study participants are from B2B vs. B2C companies?

Tips 65
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Photos for interaction

Boxes and Arrows

When developing user interfaces, designers increasingly use custom graphical elements. As the web browser becomes basic technology for software interfaces, more and more elements derived from graphic and web design replace the traditional desktop approaches to the concrete design of human-computer interfaces.