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How Can You Manage a Nonprofit Internationally With Innovative Technology?

IdeaScale

Many businesses have managed to succeed in the global market thanks to translation companies who have (for the longest time) been facilitating trade between people of diverse backgrounds. How can you take advantage of the new technology? The power of social media. Using translation services. Internet of Things.

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High-Tech Touchpoints Are Changing Customer Experience

Harvard Business Review

As technology becomes more powerful and affordable, your company is only limited by its imagination.

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Are Your Ads Funding Disinformation?

Harvard Business Review

The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Recently caught up with Alex on the Tech Backstage Podcast. They started by selling brands of better foods and treats for pets through eCommerce platforms and tech tools. .

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ? There are proponents of both camps.

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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

Recently caught up with Jacob Borgeson on the Tech Backstage Podcast. The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius. According to the Trust Radius study, 80% of millennials won’t purchase without reading a review.