Tullio Siragusa

FEBRUARY 13, 2023

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

Tullio Siragusa

JANUARY 2, 2023

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

Marketing 62

Marketing Strategy Strategy Software Review 62

Leapfrogging

AUGUST 9, 2017

Why is creating competitive differentiation increasingly difficult? Microsoft charges for the software, while Google monetizes its data through advertising. Determine what unique data you have, what you can obtain, and then how to use it to add customer value in ways that lock out the competition and create new revenue streams.

Disruption 133

Disruption Tools Strategy Strategy 133

Tullio Siragusa

JULY 25, 2022

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. We also learned how they make sure to pursue marketing and advertising efforts to move the sellout to their retail partners. Recently caught up with Alex on the Tech Backstage Podcast.

Data 118

Data Creativity Technical Review Innovation 118

Boxes and Arrows

DECEMBER 18, 2018

At this point, we knew our product was not solely an advertising platform any more but also a place for influencers to socialize and learn from each other. Instead of using leaderboards and other competitive techniques, we gave influencers an interface where they can find each other and talk to each other. Source: UX studio.

Design 94

Design Software Review Tips Tools 94

Boxes and Arrows

DECEMBER 18, 2018

At this point, we knew our product was not solely an advertising platform any more but also a place for influencers to socialize and learn from each other. Instead of using leaderboards and other competitive techniques, we gave influencers an interface where they can find each other and talk to each other. Source: UX studio.

Design 55

Design Software Review Tips Tools 55

Idea to Value

NOVEMBER 7, 2022

This is why Agile is becoming so popular for teams which need to rapidly iterate, such as in software-development or design teams. Viability: There is an opportunity to offer different perceived value compared to current offerings & competition. Indicate what other solutions already exist in the market. More customisable.

Project 241

Project LEAN Management Innovation 241