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Endless Encores

CorporateIntel

.” By the time their flight departs, Daphne and Paul have learned from each other what it means to ride the wave of Endless Encores, finding a new beginning on the path to risk, creativity, innovation, and reinvention. ” ? Beth Collins Ellard, EVP Media, The Advertising Council.

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FREE THE GENIE Testimonials

Idea Champions

Bottom line, it's a GPS for the creative process -- a highly engaging way to close the gap between dream and reality. Mitch's expertise in unlocking creativity and fostering collaboration played a pivotal role in the success of our session." -- Paul Kwiecinski, Managing Partner, Face the Music "This is precious.

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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

The EU has already begun investing €1billion into the modelling of the human brain over the next 10 years, which will likely include experiments into modelling thought processes. Even before that, IBM created a new type of knowledge supercomputer called Watson , which managed to win the Gameshow ‘Jeopardy’. So what comes next?

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The Content Conundrum

Boxes and Arrows

More than likely, that content was discussed, created, and iterated outside or separate from the core design review process and ultimately plugged into a content management system (or pasted into the code by a developer) much later in the development process. There’s a lot we can learn from traditional advertising here.