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FREE THE GENIE Testimonials

Idea Champions

Bottom line, it's a GPS for the creative process -- a highly engaging way to close the gap between dream and reality. When I heard about the creators of Free the Genie and the way they help people get their projects off the ground, I reached out to them. You have created a creative tool that helps one create.

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Endless Encores

CorporateIntel

Daphne Lonner is a tremendously accomplished CEO who has been thrown more than once in her resilient career by the forces of creative destruction. Paul Beckett is a rising executive who has quickly gone from recent rags to modest riches, but whose latest project is on the brink of failure.

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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

Pandora’s Music Genome project gets input from music experts on thousands of songs, including how the lyrics work, aspects of the base melody, genre, style, speed, and impact. While I do believe that machines will soon replace certain aspects of the creative process, I don’t think they will ever be truly creative.

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The Content Conundrum

Boxes and Arrows

” The value of most design projects is typically placed in the upfront design and strategy work. During this initial phase, are the right people involved in the design process alongside of us, exploring solutions? There’s a lot we can learn from traditional advertising here. Content The Design(er) is King.