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Innovations in Electric Vehicles and Energy Storage Materials

eZassi

Empower Ezassi’s open innovation consulting and technology scouting services to inspire the new energy initiatives your organization requires. That’s a compelling current technology channeled by the power of nature! However, manufacturers are planning ahead and addressing circularity for used EV batteries.

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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

It is time that we bring these two worlds together in a productive way, and the link between the two in today’s world has much to do with transformative digital technology, Hard Trend future certainties around those technologies , and how they can be leveraged in new ways for the purposes of effective marketing.

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Control Your New Normal with a Focus on Significance

Daniel Burrus

Many, including bars and restaurants, lost money by having to shut their doors, and others were affected by their customers having to close due to being deemed nonessential in the early days of the lockdown. The status quo was disrupted in remarkable ways. By making a shift to significance from a focus on success —and here is why.

Trends 76
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Avoid Making the Wrong Hires with These Tips

The Human Factor

Not only is it expensive, but it affects productivity and disrupts your business when you hire someone who shouldn’t have been hired. One of the most important things to do is to clearly define any roles that you’re advertising. Review Technical and Soft Skills. Take Steps to Avoid Bias. Test Essential Skills.

Tips 36
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Marketing When Budgets Are Down

Harvard Business Review

In mid-2023 we’re far from a settled state — projected GDP growth in western markets is depressingly flat, inflation is proving to be rather stubborn, and those disruptions just keep on coming. It’s tough to see a significant increase in marketing budgets in the near term.

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Adapt or die: lessons from 5 companies that failed to innovate

Idea Drop

Although Kodak had early access to the first digital camera technology, they chose not to develop it as they felt it would kill their own film business. Their product was the hobby of the masses, but more importantly, the receptacle of memories for millions of people over the years. They filed for bankruptcy in 2012.

Company 68
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Will Jack Dorsey “Get It” At Twitter?

Adam Hartung

Twitter’s Board decided in July to oust the CEO, Dick Costolo, due to frustration over company profits. By adding a slew of new features and functions Facebook has become more valuable to its users – and advertisers. Twitter was once a disruptive innovator. But the concern was a lack of profits.