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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

NOVEMBER 8, 2016

Both must find value in your solution to engage. High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. In Lean UX Jeff Gothelf prefers to use the term “proto-persona” with innovative teams. Personas are used … well … everywhere.

Innovation 61
Innovation Guidelines Design Tools 61
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The Key to Effective Value Proposition Development

Taivara

JULY 23, 2018

The goal of this document is to help you understand the pain and motivations of your customer. highly targeted advertising channels like Google Adwords or Facebook ads to. Now, the task is to engage them to gain insights into how they view the problem, the solutions available and what they do about it. A/B test your proposition.

Underperforming Technical Team 38
Underperforming Technical Team Marketing Software Review LEAN 38
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