The BMI Lab Blog

MAY 2, 2022

the content is free but users need to consume advertisements). Ideate: Which opportunities exist? As Platforms thrive from the network effect (attracting users) the monetization strategy must not put users off. This can be achieved through: Direct monetization (e.g. users pay for apps) Indirect monetization (e.g.

Design 52

Design How To Groups Creativity 52

Qmarkets

MAY 18, 2021

When ideating, a diverse audience provides you with a wider perspective that can spot potential challenges, issues, and opportunities. So, they utilized analogue channels, such as posters and notice boards to advertise the idea gathering project, and even built ‘submission stations’ for workers to submit their ideas.

Culture 52

Culture Underperforming Technical Team Innovation Ideation 52

Qmarkets

JULY 8, 2017

Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible. To be sure, there will still be an important role for market research in the coming era of crowdsourced ideation and innovation.

Crowdsourcing 45

Crowdsourcing Marketing Software Review Ideation 45

Qmarkets

APRIL 24, 2017

Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible. To be sure, there will still be an important role for market research in the coming era of crowdsourced ideation and innovation.

Crowdsourcing 40

Crowdsourcing Marketing Software Review Ideation 40

Qmarkets

JULY 13, 2017

In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. Here are a couple of proven shortcomings of group brainstorming: First of all, studies show that when it comes to ideation, it is very difficult for people to remove their fear of judgement (also referred to as evaluation apprehension ).

Brainstorming 65

Brainstorming Creativity Groups Crowdsourcing 65

Fehmida Kapadia

JANUARY 3, 2018

Early in the innovation process, we focus on problem identification, ideation and quick prototyping. Channels can include social media, advertising, events, word-of-mouth. Prototype?—?Test Test is ideal for this stage of innovation to learn about our customer’s problems and build solutions that can help solve their problem.

Engagement 40

Engagement Tools LEAN Design Thinking 40

BrainZooming

OCTOBER 28, 2015

The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

Tullio Siragusa

JANUARY 2, 2023

Ideate: Generate a wide range of ideas for solutions. Advertise job openings in relevant industry publications and online job boards. Define: Clearly define the problem or opportunity that needs to be addressed. This will help focus the research efforts and ensure that the solution is aligned with the target market’s needs.

Marketing 62

Marketing Strategy Strategy Software Review 62

Gijs Van Wulfen

MAY 5, 2017

In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Ideate : Generating and choosing original relevant ideas for a product, service, process or experience. That makes the front end of innovation so challenging and intensive.

Innovation 63

Innovation Technology Conference Ideation 63

eZassi

JANUARY 24, 2023

A concept from EV Safe Charge introduces, Ziggy , a mobile robotic EV charging robot with communication capabilities and built-in advertising, alerts a nearby driver of where to meet for a reserved spot to plug in for easy charging. Refer to our previous article about clean power startups in the energy sector for more innovative solutions.

Software Review 52

Software Review Technical Review Software Innovation 52

Gijs Van Wulfen

NOVEMBER 7, 2016

In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Ideate : Generating and choosing original relevant ideas for a product, service, process or experience. That makes the front end of innovation so challenging and intensive.

Technical Review 63

Technical Review Innovation Technology Resources 63

BrainZooming

OCTOBER 13, 2015

In 2006, Snickers switched its logo out in an advertising campaign. The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Here’s how this creative strategy formula plays out between two well-known consumer brands.

Creativity 40

Creativity Strategy Strategy eBook 40

Innovation 360 Group

NOVEMBER 19, 2015

Do you have a clearly defined innovation process which includes everything from ideation, project selection, execution and evaluation. Many of the companies in this research were founded before the invention of the smart phone, app stores and social media advertising monetization.

Technical Review 40

Technical Review Culture of Innovation Innovation Culture 40

Planview

MAY 10, 2016

Osborn was one of the original “Mad Men” of advertising. The Digital Age has made the ideation process more transparent and accessible to people, worldwide. In a few cases employees have been asked for ideas under general headings such as: selling, advertising, material-handling and so on. It’s a great read.

System 40

System Creativity Leadership Collaboration 40

Planview

MAY 10, 2016

Osborn was one of the original “Mad Men” of advertising. The Digital Age has made the ideation process more transparent and accessible to people, worldwide. In a few cases employees have been asked for ideas under general headings such as: selling, advertising, material-handling and so on. It’s a great read.

System 40

System Creativity Leadership Collaboration 40

Collective Innovation

AUGUST 14, 2017

Focus groups are also an important avenue to have an open conversation about new products, brand perception and advertising. appeared first on Collective Innovation - Ideation Management Software. They don’t have to be completely formal, just an opportunity to get a feel from real customers as to their perception.

Survey 40

Survey Artificial Inteligence Data Analysis 40

Boxes and Arrows

AUGUST 3, 2009

Designers often design totally separate from content ideation and development. There’s a lot we can learn from traditional advertising here. In advertising, copywriters often drive the creative process. Rigid waterfall processes fail because they tend to segment activities and related roles.

Software Review 92

Software Review Design Collaboration Agile 92

Idea to Value

FEBRUARY 23, 2016

Brainstorming’ was developed as a concept in the 1930s by Alex Osborn, one of the founders of advertising agency BBDO, to get as many ideas as possible from a group. In my recent interview with him, we talk about the research behind why brainstorming is so ineffective, and how companies can use Anti-Conventional Thinking.

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Brainstorming How To Groups Study 103

Your Ideas are Terrible

NOVEMBER 8, 2016

High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. The distinction contrasts the traditional advertising personas created by months of research by agencies. Personas are used … well … everywhere. Instead of asking …. … we ask ….

Innovation 61

Innovation Guidelines Design Tools 61

Planview

JANUARY 30, 2018

When we think about ideation as a business discipline , there’s one topic that’s important to talk about when it comes to the value a company derives from an innovation program: scale. In other words, more people from different parts of the business (or outside the business) participating in ideation challenges. Scale is good.

Innovation Programs 40

Innovation Programs Engagement Ideation Innovation 40

helloFUTURE

AUGUST 14, 2022

was so successful (they did practically invent banner advertising and were successful enough to buy the company that invented text advertising, which was formerly known as GoTo.com and is now known as Overture) was that there was nothing like human curation of the web. Both had their flaws, but one of the reasons Yahoo!

How To 52

How To Crowdsourcing Meeting System 52

The BMI Lab Blog

FEBRUARY 15, 2018

So, we guided them through the different phases of the Business Model Navigator process: initiation, ideation, and integration. Once we introduced the managers to the methodology and challenges, we started an ideation process using BMI Pattern Cards , which resulted in nineteen business model ideas.

Groups 49

Groups Innovation Resources Ideation 49

Idea Champions

FEBRUARY 9, 2019

It's easy to wax poetic about the topic (and a lot of people do), but too much of the stuff I've been reading sounds like bad advertising copy for motherhood and apple pie. Have you figured out how to get real feedback and input from your customers -- how to include them in your ideation process? INSIDE OUT: Ah.

Culture of Innovation 27

Culture of Innovation Culture Innovation Brainstorming 27