Advertising Entrepreneurship Innovation Marketing 
Destination Innovation
JUNE 8, 2023
Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?
Innovation Excellence
NOVEMBER 2, 2018
Since the very first vape product hit the market, something curious has happened as they managed to sneak in under the radar, using branding and advertising strategies that Big Tobacco has not been allowed to do for years. Eventually regulation may turn against them, but for now, marketing vape products is a little like the.
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IM Insights
MARCH 17, 2022
Understanding revenue and cost on a per unit basis for Startups/innovation projects is vital but even established businesses have a lot to gain from doing it right. An Unhelpful way of calculating CAC : total spent on marketing in period / number of new customers in this period. 43:00) A perspective on Product/Market-Fit (PMF).
Faisal Hoque
SEPTEMBER 7, 2020
When someone comes out of left field with an idea that turns your market sideways, how are you going to get your whole organization to adapt on a dime? It is still important to start with an understanding of your place in the market, but try not to get too comfortable with it. AGILITY: IT’S ALL IN YOUR HEAD.
Faisal Hoque
SEPTEMBER 7, 2020
When someone comes out of left field with an idea that turns your market sideways, how are you going to get your whole organization to adapt on a dime? It is still important to start with an understanding of your place in the market, but try not to get too comfortable with it. AGILITY: IT’S ALL IN YOUR HEAD.
IdeaSpies
JULY 12, 2018
It showed that the number of individual brands in the global market place was diluting the effectiveness of the collective promotion of Australia. We believe that Australia is the perfect place to test and launch a start-up; because we are a multicultural, young, innovative nation with a strong economy.
Fehmida Kapadia
JANUARY 3, 2018
Ongoing customer input is very important to build products that will be successful in the market. The build-test-learn model demands customer engagement be a part of our innovation strategy. In this post, I will be discussing the three tools that I use regularly to enhance customer engagement and innovate strategically.
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