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Go to Market Strategy – 10 Sections Your Strategy Plan Should Include

BrainZooming

Note: If you want to learn more about the Armada Executive Intelligence Brief system and get in on this great publication for an incredibly low monthly rate, please visit the Armada website.). This isn’t just about logos, advertising, and colors. Boost Your Creativity with “Taking the NO Out of InNOvation”.

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Branding Strategy – The Best Brand Promise EVER

BrainZooming

Support and guidelines instead of rules for employee behavior? Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Your commitment to figuring things out? The ability to anticipate your customers? Being ready for unusual requests?

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Marketers Must Learn to Anticipate Content Trends

Daniel Burrus

For a time, Facebook gave advertisers their niche audience of young consumers congregated in one place. Every company, regardless of size, knows they must advertise if they are to grow. If you use my Hard Trends Methodology to look ahead to the future of marketing, you’ll be able to anticipate the fast-moving innovations to come.

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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

You can use the same tool bring speed and efficiency to your corporate innovation team. All personas serve the same purpose: to help innovation teams empathize with customers and create solutions to solve their problems. In Lean UX Jeff Gothelf prefers to use the term “proto-persona” with innovative teams. Basic design.