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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

Data 130
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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

If you’ve been following IdeaScale’s Innovation Management Awards , you know that this year saw some really thrilling innovation come from some unexpected places. In fact, government is sometimes seen as one of the least innovative industries , but some of our best stories this year came from the government.

Learning 150
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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.

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Unleash the Power of Lateral Thinking for Inspired Innovation

IdeaScale

a command to drive innovation. However, it’s not just the act of thought that’s innovative, but how you think. Learning to think laterally can offer surprising and elegant solutions to even thorny problems. How would you advertise to this market if you had no advertising budget?

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

The companies which launched later but were able to quickly innovate, based on what they saw working in the new market, were the “Fast Followers” However, it was not long before research began to suggest that this First Mover advantage was not always real. And competition has its advantages.

Strategy 257
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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms.

Industry 213