Jeffrey Phillips

AUGUST 2, 2019

I've been struck by the importance of two rapidly converging forces - digital transformation and new product innovation. As we've discussed, here and elsewhere, ad nauseam, there is increasing demand for new products and services, making stretching the capacity of tenuous innovation processes and teams.

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IM Insights

MARCH 17, 2022

The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) 15:00) CAC over LTV is fundamental to understanding product performance and analysing specific customer segments.

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Collective Innovation

AUGUST 14, 2017

Focus groups are also an important avenue to have an open conversation about new products, brand perception and advertising. An engaged social media is an incredible tool to learn about customers needs and problems. Knowing your customer means also knowing how they really feel about the company. Intelligent Business Decisions.

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