Jeffrey Phillips
FEBRUARY 5, 2018
It's as if we are supposed to buy the products because of the really interesting advertising, rather than the benefits they provide. What's this diatribe got to do with innovation? So I have to tread the razor's edge here when I say increasingly corporate innovation looks a lot like Super Bowl advertising.
Tullio Siragusa
JANUARY 25, 2021
How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. This is because marketing via customer research can identify crucial markets where those learned insights are applicable. ?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jeffrey Phillips
AUGUST 2, 2019
I've been struck by the importance of two rapidly converging forces - digital transformation and new product innovation. As we've discussed, here and elsewhere, ad nauseam, there is increasing demand for new products and services, making stretching the capacity of tenuous innovation processes and teams.
Qmarkets
MARCH 27, 2024
The following six key types of innovation in business each serves a distinct purpose, together comprising a comprehensive innovation strategy that touches upon different aspects of business operations and market positioning. For businesses, fostering a culture that embraces experimentation and learning is key to sustaining innovation.
IM Insights
MARCH 17, 2022
The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) 15:00) CAC over LTV is fundamental to understanding product performance and analysing specific customer segments. Connect with Paul.
Your Ideas are Terrible
NOVEMBER 8, 2016
All personas serve the same purpose: to help innovation teams empathize with customers and create solutions to solve their problems. High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. Personas are used … well … everywhere.
Innovation 360 Group
NOVEMBER 19, 2015
Innovation in your product and service will of course be vital. But product innovation alone will not be enough. Looking at how you innovate and automate customer service is key. Delivery innovation in terms of channel, brand or customer experience is key today.
Expert insights. Personalized for you.
113 
Let's personalize your content