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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. More than two years later, reviews are mixed. We recommend that advertisers exercise caution using PMax, and we’re not the only ones.

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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.

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Are Bots Overtaking Your B2B LinkedIn Campaign?

Brunner

Bots have been an issue since digital advertising started. This accounted for 44% of the LinkedIn traffic, while Linux overall accounts for 1.85% of all operating systems in the United States ( source ). According to this article from Adobe, bots will often times use Linux as their operating system.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Utilize a CRM system: Implement a Customer Relationship Management (CRM) system to track leads, manage customer interactions, and measure performance. Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. From this first-hand experience, we can apply these same testing methods to digital advertising with a high degree of confidence. ” Ready to navigate a cookieless world?

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Innovations in Electric Vehicles and Energy Storage Materials

eZassi

Innovative Energy Storage Systems for a Surging Market The power of open innovation and breakthrough R&D are transforming the electric vehicle and energy storage sectors and can be the keys to a global clean energy movement. It’s Electric!

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

With a very short tenure at a manufacturing facility as a control systems engineer, I started my career in the consulting world. I am also always willing to collaborate with brands and private equity researchers in the enterprise software space, either for due diligence or developing go-to-market or product development strategies.