Brunner
NOVEMBER 2, 2023
Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.
Daniel Burrus
JULY 27, 2022
It is time that we bring these two worlds together in a productive way, and the link between the two in today’s world has much to do with transformative digital technology, Hard Trend future certainties around those technologies , and how they can be leveraged in new ways for the purposes of effective marketing.
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CMOE
MARCH 31, 2021
A 2018 study conducted by the Harvard Business Review found that companies with higher-than-average levels of diversity in the workplace had 19% higher innovation revenues. A study conducted by Forbes using Cloverpop, a decision-making tracking software, followed over 600 business decisions by 200 different teams over the course of two years.
Brunner
OCTOBER 21, 2022
Bots have been an issue since digital advertising started. As it easily integrates with GA, we were able to record all of the interactions and study trends of users coming from LinkedIn and Facebook individually and compare the results. In deciding on a platform (or platforms), we don’t typically think about bots, but we should.
Tullio Siragusa
JANUARY 2, 2023
Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed. Conduct thorough interviews and reference checks.
eZassi
JANUARY 24, 2023
The popularity of the electric car and the government incentives for transitioning from gas-powered vehicles are market trends that can’t be ignored in the energy sector. Take charge of your innovation portfolio through a strong Innovation Management Software platform.
Brunner
APRIL 24, 2020
In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Reading between the lines, it’s easy to extrapolate the trend to the “inevitable consultancy takeover”. The right talent comes first.
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