Agile B2B LEAN Marketing 
Leapfrogging
FEBRUARY 21, 2023
He’s the author of numerous books and an expert on how lean principles can be used to drive innovation. based software companies started since 2003 and valued at over $1 billion by public or private market investors. Your subtitle refers to “lean” principles; I’m assuming they respond to these restraining forces?
Qmarkets
JULY 31, 2023
Our combined expertise in digital transformation, omnichannel strategies, and innovation management will empower businesses to stay competitive and adapt to changes in the market and customer demands.” About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia.
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Gregg Fraley
JULY 10, 2019
Qualitative Research in B2B. The message of this edition of An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized. Qualitative techniques are usable within frameworks like Design Thinking, Agile, Lean, and CPS. With Host, Gregg Fraley.
100%Open
APRIL 2, 2019
Adam Timlett, PPL: Agile techniques produce turbulence and transform easier. Adrian Wong, Decidedly: What to use instead of Lean Startup in the B2B market. Hannah Alexander-Wright: Expertise gets in the way of transformative innovation. Reject it and become a non-expert! Thanks for reading!
Moves the Needle
MAY 16, 2016
Most big companies struggle to compete in existing markets. To start, they need to be closer to their customers, be more agile, act bolder. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. This means everyone.
Idea to Value
FEBRUARY 8, 2021
Circling back to risk and innovation, let’s look at what risk means for innovators, or in other words, people that are trying to introduce something new (anything from products and services to process improvements) to the market. How will the market respond to it? For example: How can you make your idea happen?
Moves the Needle
MAY 12, 2016
Most big companies struggle to compete in existing markets. To start, they need to be closer to their customers, be more agile, act bolder. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. This means everyone.
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