Remove Agile Remove Big Data Remove Comparison Remove Marketing
article thumbnail

Urgent Message for CMOs of Challenger Brands

Brunner

At the core of those learnings is the impact a firm’s digital competency has on virtually every area of business, particularly marketing and customer service. The good news for you – speed to market can be an advantage for challenger brands – because they can be more nimble than larger competitors.

article thumbnail

Is your company up for disruption? Possibly not

David Marks

They now tweet, on mobile, collect big data and learn deeply (Current technology terms have an unwittingly infantile twang) Yet there is more to it. The fantastic valuations of a typical startup makes respectable earnings elsewhere seem feeble by comparison. (I Well, undoubtedly, the consulting firms helped.

article thumbnail

Capabilities and Leadership Close the Skills Gap in Manufacturing

Innovation 360 Group

In order to prepare for the coming skills shortage in manufacturing, business leaders must assess their current capabilities, refine their market strategy, build a culture of innovation, and ensure that they have the most effective leadership styles in place. . These are not just competitive advantages. They are survival skills.