Destination Innovation
SEPTEMBER 12, 2021
Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. All of the marketing messages contain annoyingly squeaky meerkat characters. A low-cost, high-risk lateral approach in marketing is what I call topical mischief.
Daniel Burrus
OCTOBER 19, 2022
2019 was a completely different world in comparison to 2020 and beyond, and even as we have weathered the storm in one way or another, every day has become a question mark for many across all industries. We want to be agile, reactionary, and cautious — It is a primordial instinct in many. But how can you tell when it is needed?
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Innov8rs
APRIL 17, 2024
Rethinking R&D Budgeting There’s no denying R&D budgeting can be a bit of a rollercoaster, as companies navigate the uncertain outcomes, costs and timelines associated with transforming their ambitious ideas into market-changing innovations.
Planview
NOVEMBER 7, 2023
In the dynamic world of technology, where the pace of change is relentless and the demand for agility is non-negotiable, how do enterprises ensure they’re on the path to success? It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value.
Jeffrey Phillips
FEBRUARY 13, 2019
And what happens when corporations with business models and structures and governing capabilities built for slower change and market dominance meet the agile, nimble competitors and shifting customer expectations at this unexpected crossroads? The conditions and circumstances did.
Idea to Value
SEPTEMBER 7, 2021
To get the outcomes the executives are expecting from innovation, they’d need to build an agile organization where innovation happens at scale. As so many organizations are embarking on this journey towards becoming more innovative and agile, there’s unfortunately a lot of fake agile and innovation theater out there.
Daniel Burrus
SEPTEMBER 29, 2021
A pre-mortem being the process of implementing my Hard Trend Methodology should seem like a favorable option in comparison to a post-mortem, where you’re seemingly leading from behind. A Both/And World of Pre-Mortems and Post-Mortems. In many organizations, if you have a plan, all you need to do is execute it well, as if nothing else matters.
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