5 Excuses of companies that don't innovate (and how to overcome them)
Moves the Needle
MAY 16, 2016
There’s a pervasive myth that suggests that all big companies need to get better at disruptive or breakthrough innovation. To start, they need to be closer to their customers, be more agile, act bolder. Do we care whether the $90 million came from disruptive innovation? They don’t. And they can’t anyway. No one can.
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