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Applying the Three Horizon Thinking to a Fresh Perspective of Innovation Design

Paul Hobcraft

I recently applied the three horizons thinking to ‘frame’ a new innovation design. We also know today that innovation management itself must become “fluid” in design, in adaptation so the right approach is to be constantly ‘adaptive’ and put together what is needed to tackle the challenge that needs resolution.

Design 138
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70:20:10 Rule of Innovation

ITONICS

Years ago, Kodak should have dedicated 20% of its resources to develop digital products, meaning exploring adjacent opportunities back when print photography ruled the industry. 10% | Disruptive Innovation. 10% | Disruptive Innovation. Do not forget about the agility; the 70:20:10 principle is a rule of thumb, not a rigid model.

article thumbnail

70:20:10 Rule of Innovation

ITONICS

Years ago, Kodak should have dedicated 20% of its resources to develop digital products, meaning exploring adjacent opportunities back when print photography ruled the industry. 10% | Disruptive Innovation. 10% | Disruptive Innovation. Do not forget about the agility; the 70:20:10 principle is a rule of thumb, not a rigid model.