How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

AQX Law Firm: Product Strategy and What’s Ahead

Anaqua

At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. Client groups involved in Anaqua’s product development approach include: an Executive Council which defines Anaqua’s 3- to 5-year product strategy, a Steering Group which outlines the roadmap for the next 12 months and Working Groups which comprise of clients who focus on specific IP product topics to develop requirements, validate solutions, and define best practices.

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The UX Professionals’ Guide to Working with Agile Scrum Teams

Boxes and Arrows

The adoption of Agile software development approaches are on the rise across our industry, which means UX professionals are more likely than ever to support Agile projects. Many UX professionals seem stymied by the challenge of effectively integrating UX within an Agile development framework –but there are others in our field who have encountered the same problems yet are finding effective solutions. Frequent communication outside of standard agile interactions.

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Innovation Strategy – Here, There, and Everywhere

BrainZooming

While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups. Innovation Strategy in Your Organization – An Innovative Workplace Culture. Staying agile through focusing on what’s important for creating results. Innovation Strategy across a Community – Forward to the Future. Increase focus for your team with productive strategy questions everyone can use.

Strategic Thinking Exercise – A SWOT Analysis to Push Thinking

BrainZooming

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. Consistently moving with greater agility than competitors ? What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s? Faster Strategy through Collaboration.

Unleash Your Visual Superpower!

Boxes and Arrows

Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? The best designers transcend the gap between strategy and execution. Imagine getting two ideas for a new product. Design itself is a product.

The Transformation of IP Technology

Anaqua

All companies, high-tech or not, need to constantly innovate and push themselves in order to maintain a competitive advantage in an age where product features and capabilities are no longer enough to differentiate a company and create lasting value. In 2017 and 2018 we invested in substantive infrastructure upgrades paving the way for accelerated product development and continuous improvement in quality and performance. By Erik Reeves, CTO of Anaqua.

Hunting Innovation: Incorporating Tech Scouting & Corporate Venturing Into Your Internal Innovation Process

Qmarkets

But perhaps above all, the scouting team's mission is to evaluate whether the direction of the potential company or technology to be bought matches with the strategy of the acquiring company. Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies.

Make the Commercial First

Boxes and Arrows

Today, digital products like apps and sites require marketing. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Every product has at least one scary question to answer: Is it viable? Product detail shots.

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