How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Why Less is More: Product Strategy

Innovation Excellence

Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales.


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AQX Law Firm: Product Strategy and What’s Ahead


At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. Client groups involved in Anaqua’s product development approach include: an Executive Council which defines Anaqua’s 3- to 5-year product strategy, a Steering Group which outlines the roadmap for the next 12 months and Working Groups which comprise of clients who focus on specific IP product topics to develop requirements, validate solutions, and define best practices.

Inside Our Connected Products Strategy Off-Site

Innovation Leader

Take a look at photos from our June 2016 Connected Products Strategy Off-Site. Thanks to everyone who participated and for our hosts who made this event possible

Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.

Strategies for Avoiding Distraction and Increasing Your Productivity

Rmukesh Gupta

Here are the strategies that I intend to use to stay away from distractions as and when I need: . I used the following strategies to move from small fractions of distraction free timing to increasingly large segment of time by doing the following: No Notifications : As the first step, I removed every single notifications on my Mac and phone. Leadership Personal Growth Distractions productivity Strategies

Innovation Roadmaps: What Are They Good For, Anyway?

Innovation Excellence

At the heart, product roadmaps show the major milestones of a project’s lifecycle. Maintaining Product Roadmaps is a useful discipline in just about any organization that has more than one product. But aside from capturing product timelines, what good are they? Innovation Management Product Innovation R&D Strategy Product Development Product Roadmap product strategy

How to Manage Early Stage Innovation

Innovation Excellence

Product concepts are the lifeblood of your company. Flowing through your company’s system, like blood through the veins of a human body, new product concepts are the future of your company’s health and the source of its growth. Innovation Management Product Innovation R&D Product Portfolio Management product strategy Product vision

To Meet Your Goals, Burn Your Ships


creativity disruption motivation productivity strategy successStop Giving Yourself a Route Away from Your Goals Back during Greco-Roman times, a famous leader was landing a fleet of warships with thousands of men to seize land from the enemy.

Branding Strategy – The Best Brand Promise EVER


Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results.

Three Stages to Building or Improving an Innovation Function

New Markets Advisors

product strategy innovation business ideationA big part of my job is helping companies build or improve their innovation capabilities. Sometimes this means starting with a clean slate… Continue reading on New Markets Insights ».

The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

A 5-Level Collaboration Strategy Approach


We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. Talking with someone who is struggling with identifying the best ways to signal the appropriate collaboration strategy approash, we hit on a variation on the Sergio Zyman decision levels. A 5-Level Collaboration Strategy Approach. T – The team (or team member) will figure it out and bring the finished product back to the team leader.

Trying Abundance as a Turnaround Branding Strategy


With a strong brand and a robust branding strategy , there are many ways to deliver valuable brand benefits to customers. If, however, usage is declining for one of the best ways your brand delivers customer benefits, should your turnaround branding strategy focus on cutting back in providing it? What Turnaround Branding Strategy Is Best? ” Abundance as a Turnaround Branding Strategy. They need strategic thinkers who can develop strategy and turn it into results.

Are You Developing a Strategy for Amazon Alexa?

Innovation Leader

We asked the Innovation Leader community if they were developing products, strategies, or solutions for Amazon Alexa

Strategic Planning – 10 Keys to Collaborative Strategy


Success factors in strategic planning and creating collaborative strategy were the central topics we tackled on an edition of Smart Companies Radio, hosted by Kelly Scanlon, the owner of Thinking Bigger Business Media, Inc., a company that publishes and produces a variety of publications, products and events that connect growth-minded business owners with practical strategies, resources and information that will take them to the next level of success.

Innovation Strategy – Here, There, and Everywhere


While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups. Innovation Strategy in Your Organization – An Innovative Workplace Culture. Innovation Strategy across a Community – Forward to the Future. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

Join Bob for his session where he will discuss driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy!

4 Vital Characteristics of Collaborative Strategy Leaders


What leadership skills are necessary to successfully champion a collaborative strategy ? A client fully immersed in developing and implementing a collaborative strategy asked that question. Since we’re involved at the heart of driving the process to develop a collaborative strategy, we navigate our way through the development process based on an organization’s specific culture enablers and quirks. 4 Vital Characteristics of Collaborative Strategy Leaders.

11 Fun Strategic Planning Ideas to Stop Strategy Snoozefests!


That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. You can use this eBook to enliven strategy meetings through a focus on important business issues, productive strategy exercises, and enough fun to keep EVERYONE engaged in creating a plan that creates success and all those other things that more $$$$$$$$$$s create.

Creative Thinking Skills – 9 Fundamentals to Turn Talk into Strategy


The challenge in a client meeting was developing the strategy for a later meeting intended to build support for a biennial community event. The team leader asked, “How is it possible to listen to us talk and turn it into a strategy so quickly?”. 9 Creative Thinking Skills to Turn Talk into Strategy. Listen for smart things people say , even if they are snippets, and incorporate those right away into the strategy.

Branding Strategy – 3 Product Branding Ideas to Beg, Borrow, and Steal


I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. 3 Product Branding Ideas to Beg, Borrow, and Steal. Suppose you are in a similar product branding situation. You need to reduce what your brand delivers, but still put sizzle into your product so consumers think it is an attractive option. Diet Coke Strategy: Translating small to sip-sized. From the Brainzooming Product Branding Lab.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.

9 Strategic Thinking Questions – Helping Teams Execute Strategy


Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy. 9 Strategic Thinking Questions for Helping Teams Execute Strategy. Do you personally believe in the strategy? Were serious, strategic people involved in creating the strategy?

Branding Strategy – 3 Keys to Engaging Your Internal Brand Team


I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. The discussions focused on when employees should be brought into branding strategy decisions. Download Your Free Internal Branding Strategy eBook!

Employee Engagement Strategies – Pigs, Chickens, and What Great Leaders Do


The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation. If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook.

Answering Reader Questions on Strategy and Innovation Challenges


We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face: People and Organizational Issues. “Internal politics” 3 Strategies for Navigating a Political Environment.

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.

Brand Strategy – Giving Employees Time with a New Brand Promise


When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. This could come via broad employee involvement in providing input to the strategy.

Why a Thought Leadership Strategy Isn’t What Your Brand Needs


I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. We have also never pitched a client on developing a thought leadership strategy or influencer marketing program.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines


The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. 3 Internal Branding Strategy Challenges. In short they need strategic thinkers who can develop strategy and turn it into results.

9 Ideas on How to Involve a Team in Group Strategy Exercises


Whenever possible, we try to help clients select a mix of people to participate in group strategy exercises. We are also proponents for reaching beyond familiar people that are always involved strategic planning meetings and drive the outcomes of group strategy exercises. 9 Ideas on How to Involve a Team in Group Strategy Exercises. Turn strategy into a game and let the team assign roles to specific team members.

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto


Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy. Here are five keys we’ve found for successfully engaging employees in innovation strategy.

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The Future Is Just-in-Time-Person-and-Place


3 Big Differences between Branding Strategy and Advertising


The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising. Advertising relates to marketing strategy. Branding incorporates communications plus people, product, and physical evidence.

Design Thinking: the Road Towards Innovation


Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity. Strategies design thinking

Integrating Strategic Planning with Portfolio Management

Innovation Leader

Innovators face a common challenge: aligning their investments with product strategy. Our friends at Sopheon discuss how strategic planning can help

The FDA’s Digital Health Innovation Action Plan and Cybersecurity for Digital Healthcare


This is part of the reason for the FDA’s Digital Health Innovation Action Plan (DHIAP), which is meant to speed up the evaluation process for digital health technologies and allow the FDA to better focus on high-risk products. StrategiesThe number one issue for aging consumers is the lack of privacy related to sensitive medical information and other data that wearables like Fitbits and heart monitors bring without proper oversight.

Strategic Thinking Exercise – A SWOT Analysis to Push Thinking


Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s? Need to get your strategy developed quickly? Faster Strategy through Collaboration.

Strategic Thinking Exercise – Use a New SWOT Nobody Expects


Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! Go into your next strategy meeting with a different spin on this important, yet tired old strategic thinking exercise.

Who Needs Vision Statement Examples? Try these 6 Steps


At a Brainzooming internal branding strategy workshop I was presenting , one attendee remarked about wanting more vision statement examples. From what she described, her company’s leadership had rushed to develop big strategy statements (such as a core purpose, vision statement, or mission statement), but was now rethinking its direction. 6 Steps to Figuring out Your Company’s Big Strategy Statements. Branding Strategy – The Best Brand Promise EVER.

113 Ideas for Strategic Planning Process Improvement


To make it a little easier to track down ideas for how you can approach developing strategy this year, here are nineteen Brainzooming articles filled with 113 techniques and ideas for improving your organization’s strategic planning process. 4 Ways to Make a Strategic Planning Process Productive. 10 Signs of a Strategy Planning Meeting Nightmare. 11 Boring Details for Making Strategy Planning Fun. 9 Strategic Thinking Questions – Helping Teams Execute Strategy.

Stop Slowing Down Your Innovation Projects

Peer Insight

Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success.