Why Less is More: Product Strategy

Innovation Excellence

Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising.

Inside Our Connected Products Strategy Off-Site

Innovation Leader

Take a look at photos from our June 2016 Connected Products Strategy Off-Site. Thanks to everyone who participated and for our hosts who made this event possible

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How to Manage Early Stage Innovation

Innovation Excellence

Product concepts are the lifeblood of your company. Flowing through your company’s system, like blood through the veins of a human body, new product concepts are the future of your company’s health and the source of its growth.

Innovation Roadmaps: What Are They Good For, Anyway?

Innovation Excellence

At the heart, product roadmaps show the major milestones of a project’s lifecycle. Maintaining Product Roadmaps is a useful discipline in just about any organization that has more than one product. But aside from capturing product timelines, what good are they? Innovation Management Product Innovation R&D Strategy Product Development Product Roadmap product strategy

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

Strategies for Avoiding Distraction and Increasing Your Productivity

Rmukesh Gupta

Here are the strategies that I intend to use to stay away from distractions as and when I need: . I used the following strategies to move from small fractions of distraction free timing to increasingly large segment of time by doing the following: No Notifications : As the first step, I removed every single notifications on my Mac and phone. Leadership Personal Growth Distractions productivity Strategies

Branding Strategy – The Best Brand Promise EVER


Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?”

A 5-Level Collaboration Strategy Approach


We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. A 5-Level Collaboration Strategy Approach. This collaboration strategy idea is still in the Brainzooming R&D lab.

Trying Abundance as a Turnaround Branding Strategy


With a strong brand and a robust branding strategy , there are many ways to deliver valuable brand benefits to customers. What Turnaround Branding Strategy Is Best? ” Abundance as a Turnaround Branding Strategy.

Strategic Planning – 10 Keys to Collaborative Strategy


Success factors in strategic planning and creating collaborative strategy were the central topics we tackled on an edition of Smart Companies Radio, hosted by Kelly Scanlon, the owner of Thinking Bigger Business Media, Inc., 10 Keys to Collaborative Strategy and Strategic Planning.

Innovation Strategy – Here, There, and Everywhere


While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups. Innovation Strategy in Your Organization – An Innovative Workplace Culture.

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

4 Vital Characteristics of Collaborative Strategy Leaders


What leadership skills are necessary to successfully champion a collaborative strategy ? A client fully immersed in developing and implementing a collaborative strategy asked that question. 4 Vital Characteristics of Collaborative Strategy Leaders.

11 Fun Strategic Planning Ideas to Stop Strategy Snoozefests!


That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. Mike Brown Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation.

Creative Thinking Skills – 9 Fundamentals to Turn Talk into Strategy


The challenge in a client meeting was developing the strategy for a later meeting intended to build support for a biennial community event. The team leader asked, “How is it possible to listen to us talk and turn it into a strategy so quickly?”.

Branding Strategy – 3 Product Branding Ideas to Beg, Borrow, and Steal


I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. 3 Product Branding Ideas to Beg, Borrow, and Steal. Suppose you are in a similar product branding situation. Diet Coke Strategy: Translating small to sip-sized.

9 Strategic Thinking Questions – Helping Teams Execute Strategy


Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy.

Branding Strategy – 3 Keys to Engaging Your Internal Brand Team


I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.

Employee Engagement Strategies – Pigs, Chickens, and What Great Leaders Do


The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook.

Brand Strategy – Giving Employees Time with a New Brand Promise


When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public.

Answering Reader Questions on Strategy and Innovation Challenges


We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. “Internal politics” 3 Strategies for Navigating a Political Environment.

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs


I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. Value Leadership Strategy.

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto


Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy.

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9 Ideas on How to Involve a Team in Group Strategy Exercises


Whenever possible, we try to help clients select a mix of people to participate in group strategy exercises. We are also proponents for reaching beyond familiar people that are always involved strategic planning meetings and drive the outcomes of group strategy exercises.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines


The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Internal Branding Strategy Challenges.

Design Thinking: the Road Towards Innovation


Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity.

Integrating Strategic Planning with Portfolio Management

Innovation Leader

Innovators face a common challenge: aligning their investments with product strategy. Our friends at Sopheon discuss how strategic planning can help

3 Big Differences between Branding Strategy and Advertising


The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. Advertising relates to marketing strategy.

Strategic Thinking Exercise – A SWOT Analysis to Push Thinking


Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas.

The FDA’s Digital Health Innovation Action Plan and Cybersecurity for Digital Healthcare


This is part of the reason for the FDA’s Digital Health Innovation Action Plan (DHIAP), which is meant to speed up the evaluation process for digital health technologies and allow the FDA to better focus on high-risk products. StrategiesThe number one issue for aging consumers is the lack of privacy related to sensitive medical information and other data that wearables like Fitbits and heart monitors bring without proper oversight.

Strategic Thinking Exercise – Use a New SWOT Nobody Expects


Going into a strategy meeting today that is sure to be a snoozer ? Here is a way you can turn a typical strategic thinking exercise into something new and fun that both adds variety to your strategy meeting AND could trigger some new ideas to get our strategy out of a rut!

Who Needs Vision Statement Examples? Try these 6 Steps


At a Brainzooming internal branding strategy workshop I was presenting , one attendee remarked about wanting more vision statement examples. 6 Steps to Figuring out Your Company’s Big Strategy Statements. Branding Strategy – The Best Brand Promise EVER.

113 Ideas for Strategic Planning Process Improvement


To make it a little easier to track down ideas for how you can approach developing strategy this year, here are nineteen Brainzooming articles filled with 113 techniques and ideas for improving your organization’s strategic planning process. 10 Keys to Developing Collaborative Strategy.

Community Collaboration Workshops Come in All Sizes


On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy.

Who Should Facilitate Strategic Planning? 10 Vital Characteristics


10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. Increase focus for your team with productive strategy questions everyone can use.

Strategic Objectives – 3 Questions to Decide What’s Strategic


We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs.

Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber


Traditional approaches to creating innovation strategies are no longer providing effective solutions. NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks.

Leadership Skills – 8 Ways to Fake It Until You Make It


They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

You need a why and a how, not a what, for innovation

Jeffrey Phillips

It can be a new product, a new process, a new way of working or thinking. But what many companies really need is not a "what" - things, products, services are easy to create. By why I mean a good strategy that defines where they want to compete, what they hope to win.

12 Resources to Lead a Strategic Planning Process When You’re New


Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” Secure copies of previous plans and strategy documents, and don’t settle for the first things people offer you.

7 Strategic Thinking Questions When Things Aren’t Working


They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

What Hidden Segments Exist In Your Market?


To understand why customers have different unmet needs, you must understand why people buy products and services in the first place: they do it to get help with a job-to-be-done. A low-end disruptive strategy in the former case would fail, as no segment of the market is overserved.

15 Things to Look for in a Business Collaboration


There is a mutual contribution from both parties toward the strategy and ideas. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.