BrainZooming

OCTOBER 28, 2015

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

Phil McKinney

AUGUST 24, 2023

Leaders who can think beyond today and set a vision for their organization are more successful in shaping its future. Visionary thinking involves thinking beyond the present and asking yourself what the future could look like. As a leader, I've witnessed the transformative power of visionary thinking.

Leadership 85

Leadership Trends Industry Groups 85

BrainZooming

DECEMBER 8, 2015

The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The Armada article highlights six ways to formulate innovation strategy in a regulated environment, including the approach JetBlue is taking. A shadow innovation strategy.

Strategy 40

Strategy Strategy Strategic Thinking eBook 40

Innovation 360 Group

MAY 21, 2020

Are you confident in your strategic thinking, and your organization’s internal innovation competencies and skills? Understanding your external context and the global key drivers impacting your organization prepare you for change. In fact, thinking much more broadly produces the most value. Strategic Initiatives.

Radical Innovation 69

Radical Innovation Artificial Inteligence Data Analysis 69

BrainZooming

JANUARY 9, 2018

If I know you there’s a long, long, long-term strategy. What I’d also like to do is investigate: can we sell this to an airline? It could be any one of those, or it could be something I haven’t even thought of, because everything’s changing. EAG: Where are you now in the process? What do you have happening next? VH: There is.

Creativity 0

Creativity Video Project Marketing 0

BrainZooming

NOVEMBER 14, 2018

I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. The power of strategy-focused creative thinking questions to help generate a high proportion of on-target ideas. Suddenly, Facebook Messenger buzzed.

How To 66

How To Creative Thinking Strategic Thinking Creativity 66