BrainZooming
APRIL 21, 2017
The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
BrainZooming
OCTOBER 28, 2015
I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far.
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Phil McKinney
AUGUST 24, 2023
Leaders who can think beyond today and set a vision for their organization are more successful in shaping its future. Visionary thinking involves thinking beyond the present and asking yourself what the future could look like. As a leader, I've witnessed the transformative power of visionary thinking.
BrainZooming
DECEMBER 8, 2015
The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The Armada article highlights six ways to formulate innovation strategy in a regulated environment, including the approach JetBlue is taking. A shadow innovation strategy.
Innovation 360 Group
MAY 21, 2020
Are you confident in your strategic thinking, and your organization’s internal innovation competencies and skills? So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own. Strategic Initiatives. Office-to-office time will be cut in half.
BrainZooming
JANUARY 9, 2018
If I know you there’s a long, long, long-term strategy. What I’d also like to do is investigate: can we sell this to an airline? For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies.
BrainZooming
NOVEMBER 14, 2018
I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. The power of strategy-focused creative thinking questions to help generate a high proportion of on-target ideas. Suddenly, Facebook Messenger buzzed.
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