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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.

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Visionary Thinking: How Leaders Shape the Future

Phil McKinney

Visionary thinking is focused on anticipating and acting on opportunities for change, growth, and innovation. Visionary thinking looks beyond the current situation for a more desirable future state. Adaptable and Resilient: The ability to adapt and bounce back from setbacks is critical in an ever-changing business landscape.

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PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

Are you confident in your strategic thinking, and your organization’s internal innovation competencies and skills? Understanding your external context and the global key drivers impacting your organization prepare you for change. In fact, thinking much more broadly produces the most value. The PESTLED Framework.

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Innovation Strategy – 6 Possibilities with Regulatory Constraints

BrainZooming

As the Journal article states, “The fledging aviators in the JetBlue program would still have to meet this requirement (1,500 hours of flying), but by assessing students at various intervals short of 1,500 hours, the airline seeks to show that its curriculum can produce outstanding pilots who have spent fewer hours in actual aircraft.”

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Now Streaming: Extreme Creativity with Vickie Howell

BrainZooming

What I’d also like to do is investigate: can we sell this to an airline? It could be any one of those, or it could be something I haven’t even thought of, because everything’s changing. Since we have 19 countries’ worth of ownership, I’d like to start experimenting with subtitles. And I don’t know the answer to that.

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How to Generate 100+ Cool Product Names in a Hurry!

BrainZooming

I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. Mike is a frequent speaker on innovation, strategic thinking, and social media. Suddenly, Facebook Messenger buzzed.

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