What Strategy Is: A Lesson From Southwest Airlines

Game-Changer

What is strategy? Getting to this point is not easy, crafting strategy is hard. So hard that most company’s strategies are just more of the same; choosing to be a follower rather than a leader. Every great strategy is focused. Southwest: The Low Cost Airline.

Lessons From Airline Industry Downtime

Daniel Burrus

If you were one of the millions of travelers impacted by the technology breakdown of two major airlines a few months ago, you have my sympathies. Running an unsupported operating system in an area where security is supposed to be paramount should make us all wonder about other forms of aging technology in the airline industry. In July 2016, Southwest Airlines canceled 2,300 flights when a router failed, delaying hundreds of thousands of passengers.

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JetBlue Acquires Spirit Airlines: Will Straddling Work?

Michael Roberto

Source: Getty Images The bidding war for Spirit Airlines has ended. The combined airline will have 458 planes—up from JetBlue’s fleet of just over 280 jets now—and will have over 300 more on order. Historically, firms in the airline industry has struggled to be consistently profitable.

Innovation Sighting: Adjustable Airline Seats

Innovation Excellence

Continue reading → Consumer Innovation Creativity Growth Strategy airlines flying invention travel innovationHere's a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It's a great tool to make products and services that are "smart." They adjust and learn, then adapt their performance to suit the needs of the user.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops.

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Innovating for a Worse Customer Experience (Insights from United Airlines)

Innovation Excellence

This week’s debacle at United Airlines highlighted a darker side of Innovation. While this was an extreme example of terrible customer service, I think it is merely the tip of the commercial innovation ‘iceberg’ that has been pervasive in the airline industry for many years. Innovation Leadership Management Strategy branding Business and Innovation Strategy Customer experience innovation recruitment Innovation Strategy negative innovation

Tips 41

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. United Airlines is at the forefront of recent business and general news due to having forcibly removed a passenger from a partner airline flight.

Norwegian Airlines: Are They Built to Last?

Michael Roberto

Travelers in my area have been enjoying incredibly low fare trips to Europe on Norwegian Airlines. The Wall Street Journal's Heard on the Street column has some doubts : The airline operates a very different growth model to tried and tested low-cost carriers such as Southwest Airlines Co. The Wall Street Journal has expressed skepticism about the airline in the past as well. Columnist Stephen Wilmot wrote, "You can’t build a low-cost airline without low costs."

How to Capture Your Strategy in a Single Sentence

Innovation Excellence

If I were to ask you what your company/unit/team strategy is, could you answer in a single sentence? And even if it is, why would you want to (other than to respond to some smart-aleck strategy facilitator)? I know it’s possible, and there are several worth reasons for stating strategy in. Strategy Abraham Lincoln Clare Booth Luce Four Seasons John F. Kennedy lexus Southwest Airlines

Strong Airline Profitability? Is it Really About Fees?

Michael Roberto

Source: Dallas News For decades, the airline industry has been characterized by abysmal profits. The list of airline bankruptcies is seemingly endless. airline industry profitability is very strong at the moment - "healthier than ever" according to the headline. The newspaper credits the litany of fees charged by airlines for the strong income numbers: Profit per passenger at the seven largest U.S. airlines averaged $19.65 airline industry Southwest airlines

The Whole Foods Strategy…Isn’t (Whole)

Matthew May

In the midst of all this, Whole Foods has decided to take a market segmentation strategy to reverse its downward trend, a strategy aimed squarely at Trader Joe’s, a solid Millennial brand: launch a chain of smaller, lower-priced stores that focus entirely on stock with the Whole Foods private label, 365. The Trader Joe’s strategy is rock solid, and the proliferation of the brand (not to mention top and bottom line growth) is proof positive. Think Southwest Airlines.

The Risks of Sticking with Legacy Technology

Daniel Burrus

In July 2016, Southwest Airlines canceled 2,300 flights when a router failed, delaying hundreds of thousands of passengers. Legacy technology is like that old pair of jeans you wore as a teenager. They are comfortable” was always your answer to any inquiry. Move that anecdote onto a larger stage and you have a fairly accurate picture of why many organizations hold on to legacy technology—tools that are long outdated: comfort. In a world of exponential change, legacy technology is trouble.

United Airlines Eliminates Bonuses, Angers Employees

Michael Roberto

News reports this morning indicate that United Airlines has announced a significant change to its employee compensation policies. United Airlines President Scott Kirby issued a memo to employees explaining the change. The Points Guy" online travel site obtained a number of employee comments posted over the weekend on tthe airline’s “Flying Together” internal forum (in total, the Points Guy reports that more than 1,700 comments were posted on this forum).

Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

All organisation have a stated strategy – one that they would like to execute on. However, most organisations are not able to execute the stated strategy, which leads to the organisation not being able to live up to its potential and deliver what they promise to their stakeholders. All of these need to be accounted for when the strategy is being defined or tweaked. . Each one of them will make decisions based on what they think is the strategy. Premise.

The Dangers of Legacy Thinking

Daniel Burrus

For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps. Like legacy technology, legacy thinking refers to thinking, strategies and other actions that are outdated and no longer serve you to the extent that they once had. Just as old software shut down an entire airline, legacy thinking can cripple your organization.

Exciting Innovations at CES 2020

Yet2

Two in particular, jumped out at us: Parallel Reality from Delta Airlines & MisappliedSciences demonstrated personalized content tailored to individuals’ itineraries, simultaneously, on a single screen; and.

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Innovation Strategy – 6 Possibilities with Regulatory Constraints

BrainZooming

The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The basis for the strategy is to parallel the typical FAA requirements for pilots flying 1,500 hours with other training on decision making, handling a flight crew, and other particulars of real world flying situations. Innovation Strategy – 6 Possibilities with Regulatory Constraints. A shadow innovation strategy.

How to Skip Your Biggest Problem (And Still See Results)

Daniel Burrus

Instead, I like to recommend an alternative that may seem a bit outlandish to some, but is a remarkably effective strategy: Take your biggest problem and skip It. . In 2015, United Airlines had to ground a number of flights as a result of computer glitches. Big Ideas Innovation Leadership Strategy Anticipatory Organization Anticipatory Organzation Model Business Problems Dan Burrus Daniel Burrus Problem Skipping problem solving United Airlines

Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. He was flying on United Airlines as it introduced ‘United Rising.’

What’s Really Happening with United’s Board?

Adam Hartung

The airline consistently ranks near the bottom in customer satisfaction, and on-time performance. Retired since 2004, is Mr. Bethune really in step with the needs of airline customers today? Does he really have a current understanding of how the best performing airlines keep customers happy while making money? Although Mr. Bethune has commented that the new board would be one that understands the airline industry, the slate does not reflect this.

Have You Taken These 5 Necessary Steps to Increase Your Cybersecurity at Work?

InnovationManagement

Data breaches at large companies like Facebook and Delta Airlines have brought cybersecurity to the forefront of boardrooms across the world. Strategies breach cybersecurity defense educate email employees enforce google Internet malware Mozilla phishing safety security tactics technologiesMajor corporations, the healthcare industry, and even the federal government are all monitoring network and digital infrastructures closely.

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12 Slide Presentations from Big Company Innovation Executives

Innovation Leader

These dozen slide presentations offer insights into innovation strategy at organizations like NASA, Alaska Airlines, Nike, and Clorox. Get them all here

5 Must-See TED Talks to Spur Innovation

IdeaScale

Whitehurst left his comfortable role as COO of Delta Airlines for a substantially different job, CEO of the open source software company Red Hat. Best Practice Innovation strategyWharton’s Adam Grant speaks on innovation. TED Talks are a great way to explore the cutting edge of innovation, from philosophers to psychologists. Here are five must-watches about innovation, how it happens, and why it matters. Adam Grant: The Surprising Habits Of Original Thinkers.

Why Do Entrepreneurs Keep Entering Highly Unprofitable Industries?

Michael Roberto

Source: New York Times During the early days of my strategy courses, we often learn about Porter's five forces as a tool for evaluating industry structure. As I read a New York Times story this morning about two new upstart airlines , the question really hit home again.

Using The Both/And Principle To Increase Trust

Daniel Burrus

A few more similarly accelerating technology Hard Trends that increase in-person trust are contact-less kiosks for self-service in retail stores, and hotel and airline check-in using facial recognition and/or voice and smartphone.

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The Internet of Things Is Creating Smart Airports

Daniel Burrus

The technology failures that caused the widely publicized shutdowns of both Southwest and Delta Airlines in 2016 underscored the very real need to update aging IT infrastructure. Thanks to new technology, many other aspects of airline travel have definitely improved. The tools that we ourselves carry have also improved airline travel. Big Ideas Innovation Mobile Strategy Technology Airport Security Airports Internet of Things IoT Smart Airports

Change Your Thinking, Improve Your Results

Daniel Burrus

Just ask Delta Airlines , the British bank Tesco or any other company whose legacy software caused breakdowns and data breaches. Like legacy technology, legacy thinking refers to thinking, strategies and other actions that, in their own way, are outdated. For instance, many organizations can point to certain types of business principles, strategies and other ways of thinking that underscored success.

When Software Can’t Change the Laws of Physics (or Leadership)

Mills Scofield

And certainly, proactively notifying airlines and pilots that new training was required should have been a no-brainer. Boeing, FAA, airlines, …) In your business, with your products or services, what are you assuming will ‘fix the problem’? Culture Innovation Leadership StrategyBoeing 737 Max in production. As far as we know, the physical laws of nature are true and fixed on earth.

Human-centred innovation in a digital world.

Paul Hobcraft

Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Today we are facing many current disruptions where we need to react fast and intelligently.

Book Review – Humanocracy by Gary Hamel & Michele Zanini

Rmukesh Gupta

The authors also provide examples of organisations that are already living one of these principles already within their organisations { Svenska Handelsbanken , Vinci , Morning Star , Intel , Bridgewater , Alcoholics Anonymous , Southwest Airlines , 3M , etc}.

Collaboration in the Time of the Coronavirus: How to Innovate Effectively During a Crisis

Qmarkets

Already we are seeing some worryingly severe consequences, with global stock market volatility, consumer retail hysteria, and whole airline fleets grounded indefinitely. Our Blog Innovation Management Innovation Strategy

Basic or Luxury? Getting Your Value Proposition Right – Business Model Inspiration #4

whataventure

Research shows that serial entrepreneurs develop business models more successfully than others by building on proven strategies. Enjoy the following business model strategy to boost your creativity. Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. The strategy is about reducing products or services to their essential features in return for a lower price. Singapore Airlines.

Smisek’s United Ouster – Were You Really Surprised?

Adam Hartung

Since Mr. Smisek organized the merger of Continental (his former employer) with United, creating the world’s largest airline at the time, things have not gone well. Since announcing the merger in 2010, more has gone wrong than right at United: Computer glitches have hounded the airline. Thousands of flights were grounded, distressing millions of customers and wreaking havoc on the airline. Chronic bad experiences have led loyal customers to abandon the airline.

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Shifting Innovation Perspectives for 2019

The Future Shapers

Or to put it another way, is success now acknowledged to be the ‘outcome’ of an innovation-focussed strategy, purpose-driven leadership and a truly creative and collaborative culture working in harmony? Let’s start with leadership and the executive team; in other words, the people who are responsible for defining the future vision as well as devising and implementing the strategy which will lead to high-value outcomes. Strategy – Risk/Disruption.

Book Review – Humanocracy by Gary Hamel & Michele Zanini

Rmukesh Gupta

The authors also provide examples of organisations that are already living one of these principles already within their organisations { Svenska Handelsbanken , Vinci , Morning Star , Intel , Bridgewater , Alcoholics Anonymous , Southwest Airlines , 3M , etc}.

Responding to Covid-19: The Next Normal

InnovationLabs

Airlines. According to multiple metrics, the number of airline passengers has dropped by about 96%. airlines have taken 1800 planes out of use, parking them at various airports around the country.”. Airlines and TSA report 96% drop in air travel.” Prelude.

When Software Can’t Change the Laws of Physics (or Leadership)

Mills Scofield

And certainly, proactively notifying airlines and pilots that new training was required should have been a no-brainer. Boeing, FAA, airlines, …) In your business, with your products or services, what are you assuming will ‘fix the problem’? Culture Innovation Leadership Strategy

Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. Sharing internal processes, employee programs, and other organizational best practices are rapidly becoming strategies for creating external competitive differentiation. . In April 2015, French budget airline Transavia reframed the value of their low-cost flights via a campaign that compared their ticket prices to casual spending decisions made in a grocery store.

Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. Sharing internal processes, employee programs, and other organizational best practices are rapidly becoming strategies for creating external competitive differentiation. . In April 2015, French budget airline Transavia reframed the value of their low-cost flights via a campaign that compared their ticket prices to casual spending decisions made in a grocery store.

Human-centred innovation in a digital world.

Paul Hobcraft

Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Today we are facing many current disruptions where we need to react fast and intelligently.

Human-centred innovation in a digital world.

Paul Hobcraft

Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Today we are facing many current disruptions where we need to react fast and intelligently.

“Decouple” the Value Chain to Drive Digital Disruption

Leapfrogging

“Decoupling” the value chain is the next big strategy for digital innovation and business models. In the case of the travel industry, hotels, airlines, and tour operators decided to bypass the travel agencies and offer their services directly to consumers over the internet. He has been recognized by the Thinkers50 as one of the world’s top keynote speakers and thought leaders in business strategy and innovation

The real winners of the future fund

The Future Shapers

Changing sector and considering government policies for climate change, there is the case of Flypop , a new Indian low cost airline that still needs to fly its first plane, who received in their words “a significant investment from the UK Government’s Future Fund”.