Expert insights. Personalized for you.
Game-Changer
NOVEMBER 9, 2021
What is strategy? Getting to this point is not easy, crafting strategy is hard. So hard that most company’s strategies are just more of the same; choosing to be a follower rather than a leader. Every great strategy is focused. Southwest: The Low Cost Airline.
Daniel Burrus
OCTOBER 26, 2016
If you were one of the millions of travelers impacted by the technology breakdown of two major airlines a few months ago, you have my sympathies. Running an unsupported operating system in an area where security is supposed to be paramount should make us all wonder about other forms of aging technology in the airline industry. In July 2016, Southwest Airlines canceled 2,300 flights when a router failed, delaying hundreds of thousands of passengers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Michael Roberto
JULY 28, 2022
Source: Getty Images The bidding war for Spirit Airlines has ended. The combined airline will have 458 planes—up from JetBlue’s fleet of just over 280 jets now—and will have over 300 more on order. Historically, firms in the airline industry has struggled to be consistently profitable.
Innovation Excellence
SEPTEMBER 4, 2015
Continue reading → Consumer Innovation Creativity Growth Strategy airlines flying invention travel innovationHere's a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It's a great tool to make products and services that are "smart." They adjust and learn, then adapt their performance to suit the needs of the user.
BrainZooming
OCTOBER 28, 2015
I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops.
Innovation Excellence
APRIL 17, 2017
This week’s debacle at United Airlines highlighted a darker side of Innovation. While this was an extreme example of terrible customer service, I think it is merely the tip of the commercial innovation ‘iceberg’ that has been pervasive in the airline industry for many years. Innovation Leadership Management Strategy branding Business and Innovation Strategy Customer experience innovation recruitment Innovation Strategy negative innovation
BrainZooming
APRIL 21, 2017
The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. United Airlines is at the forefront of recent business and general news due to having forcibly removed a passenger from a partner airline flight.
Michael Roberto
SEPTEMBER 29, 2017
Travelers in my area have been enjoying incredibly low fare trips to Europe on Norwegian Airlines. The Wall Street Journal's Heard on the Street column has some doubts : The airline operates a very different growth model to tried and tested low-cost carriers such as Southwest Airlines Co. The Wall Street Journal has expressed skepticism about the airline in the past as well. Columnist Stephen Wilmot wrote, "You can’t build a low-cost airline without low costs."
Innovation Excellence
FEBRUARY 26, 2018
If I were to ask you what your company/unit/team strategy is, could you answer in a single sentence? And even if it is, why would you want to (other than to respond to some smart-aleck strategy facilitator)? I know it’s possible, and there are several worth reasons for stating strategy in. Strategy Abraham Lincoln Clare Booth Luce Four Seasons John F. Kennedy lexus Southwest Airlines
Michael Roberto
FEBRUARY 15, 2018
Source: Dallas News For decades, the airline industry has been characterized by abysmal profits. The list of airline bankruptcies is seemingly endless. airline industry profitability is very strong at the moment - "healthier than ever" according to the headline. The newspaper credits the litany of fees charged by airlines for the strong income numbers: Profit per passenger at the seven largest U.S. airlines averaged $19.65 airline industry Southwest airlines
Matthew May
AUGUST 10, 2015
In the midst of all this, Whole Foods has decided to take a market segmentation strategy to reverse its downward trend, a strategy aimed squarely at Trader Joe’s, a solid Millennial brand: launch a chain of smaller, lower-priced stores that focus entirely on stock with the Whole Foods private label, 365. The Trader Joe’s strategy is rock solid, and the proliferation of the brand (not to mention top and bottom line growth) is proof positive. Think Southwest Airlines.
Daniel Burrus
MAY 8, 2019
In July 2016, Southwest Airlines canceled 2,300 flights when a router failed, delaying hundreds of thousands of passengers. Legacy technology is like that old pair of jeans you wore as a teenager. They are comfortable” was always your answer to any inquiry. Move that anecdote onto a larger stage and you have a fairly accurate picture of why many organizations hold on to legacy technology—tools that are long outdated: comfort. In a world of exponential change, legacy technology is trouble.
Michael Roberto
MARCH 5, 2018
News reports this morning indicate that United Airlines has announced a significant change to its employee compensation policies. United Airlines President Scott Kirby issued a memo to employees explaining the change. The Points Guy" online travel site obtained a number of employee comments posted over the weekend on tthe airline’s “Flying Together” internal forum (in total, the Points Guy reports that more than 1,700 comments were posted on this forum).
Rmukesh Gupta
APRIL 10, 2019
All organisation have a stated strategy – one that they would like to execute on. However, most organisations are not able to execute the stated strategy, which leads to the organisation not being able to live up to its potential and deliver what they promise to their stakeholders. All of these need to be accounted for when the strategy is being defined or tweaked. . Each one of them will make decisions based on what they think is the strategy. Premise.
Daniel Burrus
JULY 17, 2019
For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps. Like legacy technology, legacy thinking refers to thinking, strategies and other actions that are outdated and no longer serve you to the extent that they once had. Just as old software shut down an entire airline, legacy thinking can cripple your organization.
Yet2
JANUARY 28, 2020
Two in particular, jumped out at us: Parallel Reality from Delta Airlines & MisappliedSciences demonstrated personalized content tailored to individuals’ itineraries, simultaneously, on a single screen; and.
BrainZooming
DECEMBER 8, 2015
The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The basis for the strategy is to parallel the typical FAA requirements for pilots flying 1,500 hours with other training on decision making, handling a flight crew, and other particulars of real world flying situations. Innovation Strategy – 6 Possibilities with Regulatory Constraints. A shadow innovation strategy.
Daniel Burrus
FEBRUARY 1, 2018
Instead, I like to recommend an alternative that may seem a bit outlandish to some, but is a remarkably effective strategy: Take your biggest problem and skip It. . In 2015, United Airlines had to ground a number of flights as a result of computer glitches. Big Ideas Innovation Leadership Strategy Anticipatory Organization Anticipatory Organzation Model Business Problems Dan Burrus Daniel Burrus Problem Skipping problem solving United Airlines
BrainZooming
DECEMBER 2, 2015
When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. He was flying on United Airlines as it introduced ‘United Rising.’
Adam Hartung
MARCH 13, 2016
The airline consistently ranks near the bottom in customer satisfaction, and on-time performance. Retired since 2004, is Mr. Bethune really in step with the needs of airline customers today? Does he really have a current understanding of how the best performing airlines keep customers happy while making money? Although Mr. Bethune has commented that the new board would be one that understands the airline industry, the slate does not reflect this.
InnovationManagement
OCTOBER 31, 2018
Data breaches at large companies like Facebook and Delta Airlines have brought cybersecurity to the forefront of boardrooms across the world. Strategies breach cybersecurity defense educate email employees enforce google Internet malware Mozilla phishing safety security tactics technologiesMajor corporations, the healthcare industry, and even the federal government are all monitoring network and digital infrastructures closely.
Innovation Leader
APRIL 14, 2014
These dozen slide presentations offer insights into innovation strategy at organizations like NASA, Alaska Airlines, Nike, and Clorox. Get them all here
IdeaScale
JANUARY 24, 2019
Whitehurst left his comfortable role as COO of Delta Airlines for a substantially different job, CEO of the open source software company Red Hat. Best Practice Innovation strategyWharton’s Adam Grant speaks on innovation. TED Talks are a great way to explore the cutting edge of innovation, from philosophers to psychologists. Here are five must-watches about innovation, how it happens, and why it matters. Adam Grant: The Surprising Habits Of Original Thinkers.
Michael Roberto
MARCH 19, 2021
Source: New York Times During the early days of my strategy courses, we often learn about Porter's five forces as a tool for evaluating industry structure. As I read a New York Times story this morning about two new upstart airlines , the question really hit home again.
Daniel Burrus
AUGUST 19, 2020
A few more similarly accelerating technology Hard Trends that increase in-person trust are contact-less kiosks for self-service in retail stores, and hotel and airline check-in using facial recognition and/or voice and smartphone.
Daniel Burrus
FEBRUARY 8, 2017
The technology failures that caused the widely publicized shutdowns of both Southwest and Delta Airlines in 2016 underscored the very real need to update aging IT infrastructure. Thanks to new technology, many other aspects of airline travel have definitely improved. The tools that we ourselves carry have also improved airline travel. Big Ideas Innovation Mobile Strategy Technology Airport Security Airports Internet of Things IoT Smart Airports
Daniel Burrus
APRIL 20, 2017
Just ask Delta Airlines , the British bank Tesco or any other company whose legacy software caused breakdowns and data breaches. Like legacy technology, legacy thinking refers to thinking, strategies and other actions that, in their own way, are outdated. For instance, many organizations can point to certain types of business principles, strategies and other ways of thinking that underscored success.
Mills Scofield
APRIL 14, 2019
And certainly, proactively notifying airlines and pilots that new training was required should have been a no-brainer. Boeing, FAA, airlines, …) In your business, with your products or services, what are you assuming will ‘fix the problem’? Culture Innovation Leadership StrategyBoeing 737 Max in production. As far as we know, the physical laws of nature are true and fixed on earth.
Paul Hobcraft
APRIL 19, 2021
Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Today we are facing many current disruptions where we need to react fast and intelligently.
Rmukesh Gupta
JULY 17, 2020
The authors also provide examples of organisations that are already living one of these principles already within their organisations { Svenska Handelsbanken , Vinci , Morning Star , Intel , Bridgewater , Alcoholics Anonymous , Southwest Airlines , 3M , etc}.
Qmarkets
MARCH 18, 2020
Already we are seeing some worryingly severe consequences, with global stock market volatility, consumer retail hysteria, and whole airline fleets grounded indefinitely. Our Blog Innovation Management Innovation Strategy
whataventure
FEBRUARY 16, 2018
Research shows that serial entrepreneurs develop business models more successfully than others by building on proven strategies. Enjoy the following business model strategy to boost your creativity. Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. The strategy is about reducing products or services to their essential features in return for a lower price. Singapore Airlines.
Adam Hartung
SEPTEMBER 11, 2015
Since Mr. Smisek organized the merger of Continental (his former employer) with United, creating the world’s largest airline at the time, things have not gone well. Since announcing the merger in 2010, more has gone wrong than right at United: Computer glitches have hounded the airline. Thousands of flights were grounded, distressing millions of customers and wreaking havoc on the airline. Chronic bad experiences have led loyal customers to abandon the airline.
The Future Shapers
FEBRUARY 19, 2019
Or to put it another way, is success now acknowledged to be the ‘outcome’ of an innovation-focussed strategy, purpose-driven leadership and a truly creative and collaborative culture working in harmony? Let’s start with leadership and the executive team; in other words, the people who are responsible for defining the future vision as well as devising and implementing the strategy which will lead to high-value outcomes. Strategy – Risk/Disruption.
Rmukesh Gupta
JULY 17, 2020
The authors also provide examples of organisations that are already living one of these principles already within their organisations { Svenska Handelsbanken , Vinci , Morning Star , Intel , Bridgewater , Alcoholics Anonymous , Southwest Airlines , 3M , etc}.
InnovationLabs
APRIL 14, 2020
Airlines. According to multiple metrics, the number of airline passengers has dropped by about 96%. airlines have taken 1800 planes out of use, parking them at various airports around the country.”. Airlines and TSA report 96% drop in air travel.” Prelude.
Mills Scofield
APRIL 14, 2019
And certainly, proactively notifying airlines and pilots that new training was required should have been a no-brainer. Boeing, FAA, airlines, …) In your business, with your products or services, what are you assuming will ‘fix the problem’? Culture Innovation Leadership Strategy
Leapfrogging
JANUARY 25, 2016
Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. Sharing internal processes, employee programs, and other organizational best practices are rapidly becoming strategies for creating external competitive differentiation. . In April 2015, French budget airline Transavia reframed the value of their low-cost flights via a campaign that compared their ticket prices to casual spending decisions made in a grocery store.
Leapfrogging
JANUARY 25, 2016
Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. Sharing internal processes, employee programs, and other organizational best practices are rapidly becoming strategies for creating external competitive differentiation. . In April 2015, French budget airline Transavia reframed the value of their low-cost flights via a campaign that compared their ticket prices to casual spending decisions made in a grocery store.
Paul Hobcraft
APRIL 19, 2021
Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Today we are facing many current disruptions where we need to react fast and intelligently.
Paul Hobcraft
APRIL 19, 2021
Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Today we are facing many current disruptions where we need to react fast and intelligently.
Leapfrogging
MARCH 20, 2019
“Decoupling” the value chain is the next big strategy for digital innovation and business models. In the case of the travel industry, hotels, airlines, and tour operators decided to bypass the travel agencies and offer their services directly to consumers over the internet. He has been recognized by the Thinkers50 as one of the world’s top keynote speakers and thought leaders in business strategy and innovation
The Future Shapers
SEPTEMBER 21, 2021
Changing sector and considering government policies for climate change, there is the case of Flypop , a new Indian low cost airline that still needs to fly its first plane, who received in their words “a significant investment from the UK Government’s Future Fund”.
130 
Let's personalize your content