BrainZooming

JANUARY 3, 2018

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. We created a proposal for rapidly updating and developing its B2B brand strategy while leaving everything in place the founder and CEO loves about the brand and doesn’t want to tinker with right now.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

CMOE

JULY 27, 2022

77 percent of B2B marketers use educational materials to nurture their leads. Applied Strategic Thinking®. Find a balance between meeting today’s expectations and requirements and reaching for tomorrow’s possibilities by thinking and acting in a strategic way. It’s no wonder that.

Course 52

Course Trends Learning Strategic Thinking 52

BrainZooming

MARCH 21, 2017

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively. Turning Creative Thinking into Action.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

OCTOBER 21, 2016

When we were developing the Brainzooming strategic planning process inside a Fortune 500 company, we used it to plan strategy across a whole portfolio of services and clients in a B2B setting. 9 Ways to Keep Strategic Planning Process Exercises Fresh Every Year.

Exercises 40

Exercises eBook Strategic Thinking Groups 40

BrainZooming

FEBRUARY 28, 2017

We also touched on whether one of their product names actually has much greater brand equity than the overall organization (which changed its name to an acronym several years ago). See what I mean? A question about the email signature quickly got us (well, at least me), questioning their whole naming and identity strategy.

eBook 40

eBook Strategy Strategy Leadership 40