BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

APRIL 16, 2018

This is a new slide for a two-day innovation strategy workshop we’ll be presenting this week in Los Angeles. While the slide is new, the appearance of all of these excuses (and more) for not advancing with an innovation strategy are anything but new. Mike is a frequent speaker on innovation, strategic thinking, and social media.

Strategy 66

Strategy Strategy Strategic Thinking Innovation 66

BrainZooming

FEBRUARY 26, 2018

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. 16 Creative Thinking Questions from the Most Innovative Companies.

Creative Thinking 89

Creative Thinking Creativity Company eBook 89

BrainZooming

NOVEMBER 2, 2016

What are basic brand strategy moves to quickly take an older brand into today’s market? An “Inside the Executive Suite” article from Armada Corporate Intelligence looked at this brand strategy question last month. The Depeche Mode update involves multiple brand strategies: Involving a new producer and tech music luminaries.

Strategy 40

Strategy Strategy Exercises Strategic Thinking 40

BrainZooming

MARCH 21, 2017

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively. Turning Creative Thinking into Action.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

AUGUST 13, 2018

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. And how do you REALLY know what factors are driving changes in expectations? In B2B, it may happen through some type of secret or mystery shopping.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

OCTOBER 21, 2016

Someone downloading the new 11 Ideas for Fun Strategic Planning eBook when we released it stated his biggest strategy challenge as coming up with fresh ways to do the same strategic planning exercises with the same executives every year. 9 Ways to Keep Strategic Planning Process Exercises Fresh Every Year.

Exercises 40

Exercises eBook Strategic Thinking Groups 40