B2B Competition Disruption Product Innovation 
Collective Innovation
AUGUST 14, 2017
This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. When used correctly this data can allow companies to reasonably predict the outcome and validate their decisions while still moving quickly and innovating.
Integrative Innovation
JANUARY 27, 2016
Reinvention through business model innovation. Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. For one, attached ecosystems are mostly cross-industry. Cases in point: Lego and Burberry.
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