B2B Competition Product Development Strategy 
Innovation in Practice
JULY 27, 2015
Innovation is all about creating products and services that make your company more competitive in the marketplace. Marketers must develop a strategy to know where to focus their resources. In business-to-business industries, companies buy products too. They must segment, target, and position the offering.
New Markets Advisors
DECEMBER 10, 2018
They assume that the customers who are buying their products today will continue to buy from them as long as they do a reasonable job keeping up with the competition. In my book on Jobs to be Done , I outlined five strategies that companies can use to combat inertia. Companies often mistake inertia for loyalty.
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Collective Innovation
AUGUST 14, 2017
This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. B2B companies adopting the Net Promoter Score have seen on average a 23% increase in revenue growth. One way to gauge this is to use a Net Promoter Score survey.
Innovation Excellence
AUGUST 7, 2020
After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! She naturally joined Louis Zero’s team as Shake my Firm project manager and then took on the development of Louis Zero workshop as a whole. Now, we have all the keys to start the product development.
Innovation Excellence
AUGUST 7, 2020
After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! She naturally joined Louis Zero’s team as Shake my Firm project manager and then took on the development of Louis Zero workshop as a whole. Now, we have all the keys to start the product development.
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