Thinkers360 - Thought Leader Interviews
APRIL 18, 2024
We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! At the heart of supportive hybrid work strategies is AI.
Innovation 360 Group
MAY 18, 2020
A new product development process that works at lightning speed requires new ways of working plus new ways of innovating. This applies to both B2B and B2C businesses and across industries. In this post we will cover how to: Cut your development cycle time and free up working capital. Tips from top new product developers.
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Thinkers360 - Thought Leader Interviews
JULY 2, 2023
Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.
IdeaScale
AUGUST 24, 2021
IS: How is value at the center of both pricing and an innovation strategy? Back in 2006, I encountered Tom Nagle’s work on pricing and read his classic book The Strategy and Tactics of Pricing. And he’s the person who developed a lot of the concepts that we use. How do you put it at the center? Do you think so?
mjvinnovation
JANUARY 3, 2019
A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. Is the traditional segmentation enough to develop a strategy in sales or marketing? B2B & B2C. What is your company’s current context?
mjvinnovation
JANUARY 3, 2019
A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. Is the traditional segmentation enough to develop a strategy in sales or marketing? B2B & B2C. What is your company’s current context?
Innovation in Practice
JULY 27, 2015
Innovation is all about creating products and services that make your company more competitive in the marketplace. Marketers must develop a strategy to know where to focus their resources. In business-to-business industries, companies buy products too. They must segment, target, and position the offering.
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