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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). 16 Creative Thinking Questions from the Most Innovative Companies. 16 Creative Thinking Questions from the Most Innovative Companies.

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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. If not, as a client, I’d be suspect of how they make it work for others in a B2B market, but not for themselves.

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9 Areas to Tune-Up Your Brand Strategy for Peak Performance

BrainZooming

Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . Strategic Thinking Exercises – Where Does Your Brand Live? . A Strategic Creative Brief – 4 Benefits for Your Communications Efforts .

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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. You might even engage a firm specializing in competitive intelligence to do this.

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Corporate Branding Decisions – You Gotta Get Physical

BrainZooming

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

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Brand Strategy – 6 Ways to Freshen an Old Brand

BrainZooming

If you have a long-standing brand needing a boost to reach its previous heights, what are your options for bringing it back to the market in a way that attracts attention, engages existing and new audiences, and delivers improved business results? Stimulate fresh thinking. Evaluating Your Brand Update Options.

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Strategic Planning Process Ideas –  9 Ways to Keep Things Fresh

BrainZooming

When we were developing the Brainzooming strategic planning process inside a Fortune 500 company, we used it to plan strategy across a whole portfolio of services and clients in a B2B setting. 9 Ways to Keep Strategic Planning Process Exercises Fresh Every Year.