Thinkers360 - Thought Leader Interviews

JULY 9, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! On a typical day, I spend about half my time interacting with clients.

Leadership 52

Leadership Engagement Video Strategy 52

Thinkers360 - Thought Leader Interviews

APRIL 29, 2023

Susan is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on Analytics 2023 , Top 50 Global Thought Leaders and Influencers on Supply Chain 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (EMEA) , among others.

Data 59

Data Leadership Video Big Data 59

Brunner

NOVEMBER 30, 2020

B2B sales after all are really driven by face-to-face, personal relationships, right? Over the past few years, the B2B buyer has started acting more like a consumer who might be making a highly considered purchase. However, the rush to digital engagement runs a risk – potentially leaving human-to-human interaction behind.

Video 53

Video Engagement Tools Creativity 53

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. If not, as a client, I’d be suspect of how they make it work for others in a B2B market, but not for themselves.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

IdeaScale

AUGUST 24, 2021

An open competency model is a model that is open in the sense that it’s distributed under a Creative Commons license so that anyone can use it but also repurpose it, so long as they’re willing to share about it. Ka = Creative spark. And of course, in B2B, if it’s not a commodity, then nobody knows it.

Design Thinking 299

Design Thinking Design Innovation Software 299

BrainZooming

NOVEMBER 2, 2017

Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . A Strategic Creative Brief – 4 Benefits for Your Communications Efforts . Find engaging topics your brand can credibly address via social-first content. Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact .

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

Brunner

JUNE 12, 2019

Whether you’re B2B or B2C, and regardless of the Paid Social Media program goals, don’t forget this one basic fact: the opinions of your customers matter more than yours. Think of a community manager as an extension of customer service.

Management 49

Management Engagement Strategy Strategy 49

Legacy Innovation Group

APRIL 1, 2019

Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.

Crowdsourcing 40

Crowdsourcing Engagement Design Examples 40

Brunner

JULY 29, 2022

Users can engage with videos by commenting, liking and sharing. TikTok has tons of features and tools to help creators keep content fresh and innovative, and the platform constantly adds new creative elements to keep users engaged. . The Home Depot Rental’s TikTok strategy . Here are a few key factors to consider: .

Company 75

Company Video Groups Project 75

BrainZooming

SEPTEMBER 18, 2015

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. When imagining your own pictures, you are engaged and probably emotionally committed. As always, you can get to the creative clicks via the headlines. We will see.

Marketing 40

Marketing Creativity Course Tips 40

Brunner

JULY 2, 2019

With new limitations in place for brands, and yet, new opportunities to engage customers in a meaningful way, there are two emerging platform opportunities that play upon the idea of more deeply connected experiences between brand and consumer. And they’re ones brands should consider as part of content strategy.

Groups 40

Groups Engagement Survey Data 40

Imaginatik

SEPTEMBER 30, 2016

Additionally, the problem in question could be internal, within a corporate B2B relationship, or industry wide. The X-Factor Model is typically used within a single organization to encourage and foster contributing, creative behaviours. We can think of these as the X-Factor model and the Speed-Dating model.

Open Innovation 100

Open Innovation Ideation Innovation Internet of things 100

The Human Factor

APRIL 20, 2021

Whether your business is B2B or B2C, gaining month over month new traffic is one of the critical goals of any marketing team. Following are a few ways you can use to engage your audience. You need to get creative. If you are a B2B startup, LinkedIn and Twitter might be the ideal channel. The more, the better.

Marketing 36

Marketing Collaboration Engagement Resources 36

BrainZooming

OCTOBER 21, 2016

When we were developing the Brainzooming strategic planning process inside a Fortune 500 company, we used it to plan strategy across a whole portfolio of services and clients in a B2B setting. I spent many late nights modifying each workshop format to change them enough to keep the participants (and me) engaged, mentally sharp, and creative.

Exercises 40

Exercises eBook Strategic Thinking Groups 40

BrainZooming

FEBRUARY 28, 2017

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

eBook 40

eBook Strategy Strategy Leadership 40

Tim Kastelle

MARCH 13, 2016

Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. The B2B marketplace has also been slow to catch on. We are moving towards a co-creative platform economy. Digital and mobile are only gradually making their presence felt there. (…).

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

BrainZooming

AUGUST 13, 2018

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. You might even engage a firm specializing in competitive intelligence to do this.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

Idea Drop

JULY 6, 2017

Embracing technology There is no doubt that technology is an enabler for innovation, facilitating creativity and potential that is quite new to the more traditional processes harboured by the legal sector. Companies that are engaged in these more up-to-date technological practices are in a far better position to stamp out their competitors.

Innovation Management 56

Innovation Management Management Innovation Software 56

Planview

JUNE 23, 2022

These digital solutions enable inherently new types of innovation and creativity, rather than simply enhance and support traditional methods.” Difficulty capitalizing on market opportunities due to lack of alignment, lack of employee engagement and/or leadership, and cultural issues.

Technical Review 52

Technical Review Software Review Conference Software 52

Planview

SEPTEMBER 14, 2016

Asking for a creative response to a brief, such as a video or design? On the other hand, sourcing opportunities from startups will require firm IP protection in order to engage in any meaningful interactions. Q: How effective are external challenges in B2B environment? Asking them to simply vote? How developed is the IP?

Policies 40

Policies Innovation Crowdsourcing Engagement 40

Gregg Fraley

AUGUST 1, 2018

The session is engaging, highly kinesthetic, intense, fun, demanding — and highly productive. GFi has worked with a diverse set of organizations, including: start-ups, Fortune 500 companies, non-profits, consumer goods, and B2B manufacturers. Gregg Fraley is the CEO and works with associates and specialists on a per project basis.

Technology 50

Technology Internet of things Ideation Artificial Inteligence 50

hackerearth

MARCH 28, 2018

For B2B companies, AI will help in lead generation and predictive account management and sales. Disruptive technologies will usher in “machine-mediated conversational marketing” to transform content marketing by delivering the most relevant and personalized content to the audience, while enhancing customer experience and improving engagement.

Technical Review 75

Technical Review Artificial Inteligence Trends Technology 75

Integrative Innovation

SEPTEMBER 6, 2018

In order to keep up with the development, Company Builders need a lot of creative freedom. For deep tech programs in the B2B area , accelerators have to set themselves up even more purposefully – because the startups expect accordingly competent contacts, free space and resources. Trend 1: Corporate-wide Innovation Ecosystems.

Trends 58

Trends Technical Review Innovation Disruption 58

BrainZooming

NOVEMBER 2, 2016

If you have a long-standing brand needing a boost to reach its previous heights, what are your options for bringing it back to the market in a way that attracts attention, engages existing and new audiences, and delivers improved business results? Evaluating Your Brand Update Options. Stimulate fresh thinking.

Strategy 40

Strategy Strategy Exercises Strategic Thinking 40

Integrative Innovation

JANUARY 27, 2016

Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. These communities stimulate social engagement around the product through participation in forums, sharing, collaboration or even user-driven innovation by co-creating new products.

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40

Wazoku

JUNE 28, 2018

Conversely, if you bring wacky creative innovators into an incremental innovation brief, they would get frustrated very quickly by all the constraints ‘business as usual’ imposes upon them. Technology and B2B firms will major on project management and neglect diplomacy and comms.

Innovation 40

Innovation Collaboration Disruption Change 40

Boxes and Arrows

NOVEMBER 24, 2015

Does it matter if your study participants are from B2B vs. B2C companies? We’ve found this option can be especially motivating for engaging in user research. In fact, in many situations it’s a wonderful surprise that can lead a an engaging, insightful conversation. What about online vs. offline businesses? Interviewing.

Tips 65

Tips Study Underperforming Technical Team Report 65