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Why B2B Marketers Were More Innovative 10 Years Ago

Brunner

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. — Out of necessity, we were more inventive.

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4 Ways to Encourage Customers to Leave Reviews

Innovators Alliance

Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. According to a recent poll from TrustRadius , as much as 76% of B2B buyers use reviews to discover new brands and technology products. And that’s just to name a few.

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To reach young adults, companies like The Home Depot Rental are finding success on TikTok

Brunner

Users can engage with videos by commenting, liking and sharing. TikTok has tons of features and tools to help creators keep content fresh and innovative, and the platform constantly adds new creative elements to keep users engaged. . The Home Depot Rental’s TikTok strategy . 25 percent were between the ages of 10-19 (Gen Z) .

Company 75
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The Key to Effective Value Proposition Development

Taivara

Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. Now, the task is to engage them to gain insights into how they view the problem, the solutions available and what they do about it. So, do the homework. Customer Discovery. Let the customer talk.