Brunner
MAY 29, 2019
During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. — Out of necessity, we were more inventive.
Innovators Alliance
DECEMBER 4, 2018
Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. According to a recent poll from TrustRadius , as much as 76% of B2B buyers use reviews to discover new brands and technology products. And that’s just to name a few.
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The Inovo Group
APRIL 17, 2017
This is the AI-assisted world that is the result of the internet-of-things, blockchain, advanced analytics, machine learning, natural language processing or other digital technologies being implemented today. On a practical level, the technologies and applications of AI are reaching a tipping point. Transforming Your Business.
Brunner
JULY 29, 2022
The Gen Z generation is unique in that they’ve never known a world without modern technology, including computers, internet and cell phones. Whether your company is B2B or B2C, TikTok is the perfect channel for sharing tutorials, product demos and testimonials. . 25 percent were between the ages of 10-19 (Gen Z) .
Taivara
JULY 23, 2018
Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. If you’re selling a B2B product, start in the middle of the organization hierarchy. Here are some things you’ll want to keep in mind: Don’t just start demoing your product.
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