B2B Design Thinking Leadership Marketing 
Tullio Siragusa
NOVEMBER 6, 2023
AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. We transitioned from B2B or B2C to P2P. But what drove this change?
Tullio Siragusa
JUNE 5, 2023
Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. market with sustainable energy products.
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Thinkers360 - Thought Leader Interviews
MARCH 31, 2024
At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. During my career of 40 years, I worked as a fast moving consumer goods marketer, and a boardroom consultant, before I did a start-up and founded the FORTH Innovation Methodology twenty years ago in The Netherlands.
Tullio Siragusa
JULY 25, 2022
The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.
mjvinnovation
APRIL 12, 2021
All of this built with a lot of Design Thinking and UX research (user experience). With an obstinate focus on understanding users’ needs, startups (essentially) inaugurated a new modus operandi in the market, offering simple, intuitive and easy problem solving experiences. And consequently, the business model.
mjvinnovation
JULY 16, 2020
Not to mention the major disruption caused to supply chains, manufacturing lines and different markets across the globe, all with their unique nuances as to how Covid-19 is changing the way of life. A new B2B landscape. The scenarios are built using our 5-step Futures Design methodology: The How.
Moves the Needle
MAY 12, 2016
Most big companies struggle to compete in existing markets. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas. Where most businesses fail is in taking invention to market or mitigating market risk. They don’t. And they can’t anyway. No one can.
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