BrainZooming

MARCH 7, 2018

We took that approach when developing an innovation strategy workshop for a B2B manufacturer. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Rapidly deploy effective strategic thinking exercises to spur innovation. Brainzooming Has an Answer!

Strategy 72

Strategy Strategy eBook Strategic Thinking 72

BrainZooming

MAY 31, 2017

Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. These duties would give customers exposure to smart, strategic, and dynamic team members they might never typically know. Rapidly deploy effective strategic thinking exercises to spur innovation.

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. This is easier done in consumer markets.

Disruption 45

Disruption Strategic Thinking Survey eBook 45